Venez Comme Vous Êtes (Come As You Are)

You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into […]

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to […]

If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer is a startup intent on solving problems for its customers. According to The Next Web, “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.” In other words, it’s a hyperlocal ecommerce community with a critical game layer. Here, let the company’s […]

How To Win Big in 2012: Create Exceptional Brand Experiences For Your Clients’ Customers


Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit are the price of entry, and […]

Happiness Interventions c/o Coca-Cola

Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. […]

MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion


MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether […]

Content In The Royal Court


Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis […]

Dirty Hipsters Provide Perfect Sampling Opportunity

This past weekend at the Sasquatch Music Festival, Henkel partnered with BBDO San Francisco to launch its new collection of got2b “rockin’ it” products, featuring its first line of dry shampoo. To help Sasquatch attendees understand how got2b can help them extend the life of their style and keep their hair rocking no matter where […]