Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first [...]
Venez Comme Vous Êtes (Come As You Are)
March 2, 2012 By Leave a Comment
You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into [...]
All Marketing Is Shopper Marketing, But I Digress
February 23, 2012 By Leave a Comment
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is [...]
In Advertising, There’s No Substitute For Experiencing
February 22, 2012 By Leave a Comment
A while back, I wrote about my newfound friends at Seattle’s egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to [...]
If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer
February 21, 2012 By 6 Comments
Taap.it is a startup intent on solving problems for its customers. According to The Next Web, “the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location.” In other words, it’s a hyperlocal ecommerce community with a critical game layer. Here, let the company’s [...]
How To Win Big in 2012: Create Exceptional Brand Experiences For Your Clients’ Customers
December 30, 2011 By 3 Comments
Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit are the price of entry, and [...]
Americans Love Small Italian Coffees, Why Not Small Italian Cars?
August 15, 2011 By 2 Comments
Experiential is the name of the game for Fiat, as it works to reintroduce its cars in the U.S. According to Adweek, Fiat, with help from Impatto, took over New York’s Times Square this past weekend for an all-afternoon promotion that culminated in a double feature that viewers watched while sitting in 36 2012 Fiat [...]
MasterCard Launches A Localized Scavenger Hunt And Experiential Social Promotion
August 3, 2011 By Leave a Comment
MasterCard is treating New Yorkers to one-of-a-kind experiences care of its new Priceless Cities campaign, which is being rolled out now in New York City. The program is meant to drive preference and affection for the MasterCard brand among cardholders by offering them an opportunity to enjoy the things they are most passionate about, whether [...]
Content In The Royal Court
June 24, 2011 By 1 Comment
Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis [...]
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