Erin at Out of Character is living proof that the millions of dollars being spent by marketers on scent and sound is worth every penny. I went to Costco today to pick up laundry detergent and…approximately $90 worth of other crap I totally don’t need, and much to my orgasmic delight and/or horror I stumbled […]
If you read the advertising trade press everyday as I do, you grow tired of all the latest and greatest developments. Reading the same story over and over again with only the names changed becomes tedious. The endless buzz (and the terminology invented to support it) falls on deaf ears. Ergo, it was sweet to […]
Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same. From the Telegraph: The makers of Stilton have come up with a unique way of promoting their pungent blue cheese – a Stilton-scented perfume. Eau de Stilton will, apparently, […]
From Lewis Lazare: In-bar product sampling, usually done with the help of a cadre of buxom babes, has been one way brewers try to spark renewed interest in certain beer brands. But Moosehead lager, and its ad agency Tom Dick & Harry Advertising, wanted to go a different route in the guerrilla marketing war to […]
According to Lewis Lazare, Hershey’s Kissables will be handed out to passersby on Michigan Avenue today as they are serenaded by local opera singer Brad Jungwirth, who will perform the engaging jingle from the recently unveiled Kissables TV commercial. See the spot here.
Decent Marketing: We all know how a lot of corporate-themed events and experiences turn out fairly cheesy and silly. So I was a little skeptical when I read about the Absolut Ice Bar in London in the November 28 issue of Fortune magazine. “Since it opened Oct. 1, London’s Absolut Ice Bar has been drawing […]
AdPulpian, Thomas Hawk, point us to this experiential marketing stunt by Starbucks in San Francisco. “Today as I was crossing the Embarcadero I noticed that this gentleman had left his coffee on the roof of his car. Midway through the cross walk I turned and pointed at him and he just waved at me. I […]
Mike Davidson points to the launch of Blue Flavor, a new web design studio in Seattle. Actually, they’re “an experience design company with a focus on new media.” Naturally, a firm such as this will prominently feature their blog. On the Blue Flavor blog, Nick Finck, Director of User Experience, waxes poetic about the brand […]