Detroit-Style Appropriation

Harper’s is running a piece by Bill Wasik (a senior editor at the magazine), inventor of the Flash Mob. He describes his experiment, and explains how the Flash Mob was co-opted by the Ford Motor Company, with pathetic results. I had traveled to Boston last summer to observe a “Fusion Flash Concert”–a marketing campaign I […]

When Geeks Gather Wine Is Served

Hugh MacLeod is driving his “marketing disruption” machine across America this spring and summer. He’s helped turn “Geek Dinners” into an event marketing campaign for his South African wine client, Stormhoek. We like sponsoring geek dinners. We want to do more. Lots more. Ergo: 100 Geek Dinners in 100 days. Starting in May. Are you […]

Bud Tries To “Private Label” Beer Pong

The Gainesville Sun: This past summer, Anheuser-Busch unveiled a game it calls Bud Pong. The company, which makes Budweiser, is promoting Bud Pong tournaments and providing Bud Pong tables, balls and glasses to distributors in 47 markets, including college towns like Oswego, N.Y., and Clemson, S.C. Bud Pong may soon expand into more markets, said […]

Experientialstock

Constantinos Demopoulos recently wrote about Innocent Drinks’ event marketing savvy. Their annual Fruitstock festival sums up much about what is great about the company: amazing live music, a yoga tent, a flirting area, a charity cd, farmers market and other feel-good attractions contribute to produce, by all accounts, a very successful event and experience that […]

You Can Take The Man Out Of The Ghetto…

Last night, during the taping the second annual Vibe Music Awards in Santa Monica, a man approached Dr. Dre and punched him. Dre’s bodyguards and Dre himself–who was just about to accept a lifetime achievement award from Snoop and Quincy Jones–pounced. A 26-year old man was stabbed in the melee and is now in stable […]