Scott Karp at Publishing 2.0 points to some interesting data from Media Daily News: In a milestone symbolic of the shifts taking place across all media, business-to-business media can no longer be described as the “trade press.” That’s because print advertising now represents a minority of the revenues generated by business-to-business media companies. According to [...]

Spike Jones at Brains On Fire points out that the term “brand ambassador” has variable meanings. Since Spike’s preferred definition is on the lofty side, it rattles him that there is a seedier side to the term. This weekend I received an email from a woman who wanted to offer her “brand ambassador” services, plus [...]

Ocean Spray, an agricultural cooperative owned by more than 650 cranberry growers, is embarking on an ambitious event maketing campaign in New York City today. “Bogs Across America” which will also visit Chicago and Los Angeles, recreates cranberry bogs in the nation’s most urbanized landscapes, so city dwellers can enjoy the annual fall harvest first [...]

The Red Bull Air Race is an exciting competition in which the world’s most talented pilots are up against each other in a race based on speed, precision and skill.The competition features a dynamic new discipline of flying, called ‘air racing’ where the objective is to navigate a challenging obstacle course in the sky in [...]

The New York Times looks (perhaps with jealousy or maybe with bewilderment) at CNN’s move into event marketing. CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing. The new CNN Events division, under the auspices of the advertising sales department, [...]

From the AP: Actors will take the stage in Dublin, Ireland, next week, but don’t expect to see anything by Brian Friel or Sean O’Casey. It’s a commercial, a live commercial, by the city of London, in a bid to attract more visitors. Pauline McLynn, who starred as the housekeeper, Mrs. Doyle, in the TV [...]

Crown Royal currently lets customers personalize a product label and/or the blue chamois bag the bottle comes wrapped in. The blended whisky maker is now taking this concept to the next level, by allowing for personalization of one of the brand’s signature events. According to ESPN, one lucky NASCAR fan will have his or her [...]

The world of Rock, Paper, Scissors is a world divided. On one hand there is the authentic World RPS Society out of Toronto. On the other, we have the upstart USARPS, which on the surface seems fake. USARPS even has fake news on their web site, and not the good Comedy Central kind. At the [...]

Harper’s is running a piece by Bill Wasik (a senior editor at the magazine), inventor of the Flash Mob. He describes his experiment, and explains how the Flash Mob was co-opted by the Ford Motor Company, with pathetic results. I had traveled to Boston last summer to observe a “Fusion Flash Concert”–a marketing campaign I [...]

Hugh MacLeod is driving his “marketing disruption” machine across America this spring and summer. He’s helped turn “Geek Dinners” into an event marketing campaign for his South African wine client, Stormhoek. We like sponsoring geek dinners. We want to do more. Lots more. Ergo: 100 Geek Dinners in 100 days. Starting in May. Are you [...]