Tying Up Relationship Marketing’s Loose Ends
Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business. Event Marketing from Constant Contact is “a professional, affordable tool” to help [...]
The Simple Pleasures of Print
Agency: Carmichael Lynch Client: Denver Museum of Nature & Science [via The Denver Egotist]
Poor Philly
City Paper in Philadelphia is warning residents of the Delaware Valley that an iceberg is headed straight for their shores. This Friday at 4 p.m., Coors Light promises to “bring refreshment ‘as cold as the Rockies’ to life in a memorable way” by dropping a “30-foot snow mass” into the river off Penn’s Landing. This [...]
Dos Equis Gets Freaky With It
According to Ad Age, “The Most Interesting Show in the World” is the event marketing leg of the brand’s “Most Interesting Man” contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains.
Brand Theater In Denton
According to The Denver Egotist, TDA copywriter, Joe Nafziger went the extra mile for the shop’s Pizza Inn client. To celebrate the opening of a new store, he dressed as JoJo the Pizza Man and jumped fifty pizzas on a motorcycle. Why? “Because it just seemed ridiculous,” Nafziger says. I love the circus, don’t you?
Thin Is In
Today at MacWord, Apple introduced the world’s thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. Here’s a more detailed report, or if you prefer some tweets from fakesteve. [UPDATE] Emily Chang won’t be [...]
Meet The Media Neutral Brand Chiropractor
Event Design Magazine featured Eduardo Braniff, the ceo and creative director of Imagination USA in March, but I just stumbled across the article yesterday. Braniff on left Describing his firm, Braniff says, “Being a consultancy reinforces us to be, first and foremost, a thought-leading enterprise. It’s a deliberate use of language. We solve problems, craft [...]
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