W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal […]

Spiels On Wheels

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Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting […]

Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

Social Gaming The Oscars: @JCPenney #OscarsTrivia

The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand’s first questions: The first person who tweets the correct answer and mentions JCPenney receives a […]

Cabernet Sauvignon Varietal Gets Special Tweatment

Yesterday was the first annual #Cabernet Day, a social media marketing event and a feather in the cap of Rick Bakas of

Shopping For Pointy Shoes? Cool, Buy A Car.

Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young […]