The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand’s first questions: The first person who tweets the correct answer and mentions JCPenney receives a [...]
Ford Fiesta is chillin’ with the hipsters in Portland this month. According to The Oregonian, Ford will share space with a clothing retailer Local35 by day. At night, the so-called “pop-up” shop will host parties and a concert series put on by Spin Magazine. The pop-up shop aims to introduce the car to those young [...]
According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology. The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal [...]
Metrics is the word of the day in client conference rooms and digital agencies throughout the land. But digital isn’t the only communications channel that’s being measured, or not measured, as the case may be. While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing [...]
The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with [...]
M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators. Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be [...]
Iron Man 2 opens in theaters and IMAX today and LG is ready, thanks to a little help from Young & Rubicam/New York.
Robin Sloan of Snarkmarket believes in generative events, or events that generate media. The great virtue of events today, in the dawning 2010s, is that their value seems durable in a way that the value of super-abundant copies of digital media does not. They provide “embodiment,” to use Kevin Kelly’s taxonomy–and that’s something you can [...]