You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.

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Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

Social Gets Some Big Time Face Time @Dreamforce 2013

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Heads up SFO. A small city of people are flying in for Dreamforce, the annual user conference put on by Salesforce.com in San Francisco this week. According to reports, some of the Dreamforce badge wearers will be seeking information on how to incorporate social media marketing and social selling into their practice. Others may be […]

Levi’s Art Happenings Go Station To Station

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Hello Barstow. This hardscrabble town in the California desert is home to Levi’s new art project on rails, for the day. Following Barstow, it’s on to LA and and then San Francisco, which will wrap up an epic cross-country journey. According to Levi’s, Station to Station connects leading figures and underground creators from the worlds […]

Can Brands Dance? Sir Martin Says Yes

Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they’re turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up […]

An Agency In Five Days: JWT Pops Up At SXSWi Next Month

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Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT. Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave […]

The Puyallup Fair Offers Fairly Good Sales Lessons

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This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls […]

Buy A Bedroom Set, It’s Your Duty As An American

If you watch TV this week, you will be encouraged to buy furniture. You will also be persuaded that it is the American thing to do. Is it the American thing to do? Given that the offers are zero down pay later schemes I’d say yes, pretty American. Is there a category more in need […]

NW by NYC @CMJ

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Marking its fifth consecutive year of supporting and promoting independent, non-commercial radio, Toyota’s Free Yr Radio and Seattle’s KEXP return to New York City to produce and broadcast interviews and performances at the CMJ 2011 Music Marathon & Film Festival live from the lobby of the Ace Hotel New York at 20 West 29th Street. […]

W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal […]