Do Hispanics Reject Ads Comparing Brands?

I stumbled onto this Diary at the Daily Kos (and it’s really just someone’s opinion, take it for what it’s worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it’s a little-known fact outside the advertising and research industry that Hispanics and Latinos […]

Poor People In Latin America: The Perfect Demographic

I simply have no idea what to make of this. From The Wall Street Journal: While many advertisers lavish dollars targeting well-off consumers, in Latin America the vast majority of people have far less money. According to the World Bank, 25% live on less than $2 a day, and many millions of others earn only […]

Blue Demon Hispanic Marketing

Responding to growing industry needs brought on by the diversification of the American marketplace, DePaul University’s College of Commerce has launched a new Hispanic marketing major. In addition to core marketing classes, students enrolled in the major will take courses in Latin culture and marketing, integrated communication for Hispanic markets and commercial Spanish language, which […]

New Jersey Mayor Says “No Me Gusta” Spanish Language Ads

From The Newark Star-Ledger: The mayor of a small Bergen County town is calling for a McDonald’s boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee. Bogota Mayor Steve Lonegan said the advertisement is “offensive” and “divisive” because it sends a message that Hispanic immigrants do not need to […]

Are African-Americans More Likely To Think Arbys And Wake Up With The King?

From the AP: There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children. The results come from a study that lasted just one week in the summer. Commercials […]

Hadji Williams Explains The Perils Of Multicultural Advertising

I’ve said it before and I’ll say it again: Hadji Williams’ Knock The Hustle is one of the best books about advertising ever written. But for a free sample of how insightful a writer Hadji is, check out his guest column on Talent Zoo, in which he explains just how multicultural advertising goes so wrong […]

Goat

from the Chicago Tribune: The growing demand for goat meat in metropolitan New York has provided a boost for farms that are worlds away from Queens Discount Halal Meat, geographically and culturally. Despite New Holland’s relative isolation in rural Pennsylvania, farmers from as far away as Texas ship their goats here because of its relative […]