Parody Ad Suggests Starbucks Adds ‘Tude To Every Cup

Saturday Night Live’s last episode featured this parody ad for the Starbucks Verismo: What caught everyone’s interest were the voices of the machines, which do sound as if they were performed by a African-American actors. Ad Age has an article on the broader debate. You can save the “is it racism or not” arguments for […]

Let My People Go Shopping Like Everyone Else

If there’s one thing “Mad Men” has been successful at, it’s the launching of a ridiculous number of columns, opinions and people who’ve popped up to attach themselves to the show’s popularity. One tangentially related column is this one by Mat Zucker, CCO of OgilvyOne Worldwide. Writing in an online Jewish publication called Tablet, he […]

The Marcus Graham Project Wants You To Give — Or Give Back

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Any regular reader of ad industry trade pubs knows that there’s a lot of talk about diversity in advertising, but very little action. The Marcus Graham Project is dedicated to changing that, and they’d like your help. Monday December 12 marks the first day of 12 Days of Gifting, which will help MGP fund its […]

Marketing to Latinos Takes The Spotlight, Even If It Remains A Mystery To Some

There’s no doubt that the growing Latino population here in America is key for marketers. But it’s a diverse, often widely misunderstood population. So how are big media and marketing companies adapting? Writing in the Huffington Post, Lili Gill, who hosts a web show called Moments2CulturRise, takes a closer look: With opportunity comes change and […]

Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]

Toyota Courts Hispanics Who Show Their Pride

With all the anti-illegal immigration fervor in the country right now, somebody’s not gonna like this. MediaPost reports on Toyota’s latest venture to reach out to Hispanics: The effort, “Somos Muchos Latinos. Somos Muchos Toyota” (“Somos muchos” means “We are many “) focuses on a series of 100 or so limited-edition decals specific to dozens […]

Black Is The New Green Spotlights A Growing Market

As our friends at MultiCultClassics, HustleKnockin and Kiss My Black Ads will attest, cultural cluelessness is pervasive in advertising and marketing. So is there a way to get more educated on how to better market to minority audiences? That was one of the questions I asked when I got a copy of Black Is the […]

More Whitewashing And Today’s Not-So-Feel-Good Statistic

“…turnover with minorities is 30 percent higher than whites at IPG.” Adweek used a non-staff writer to put together this report on diversity, and the lack thereof, in the ad industry. While much of the report is nothing new, that 30% stat is huge. Because we’re talking about IPG–a very, very large holding company, not […]

Do Hispanics Reject Ads Comparing Brands?

I stumbled onto this Diary at the Daily Kos (and it’s really just someone’s opinion, take it for what it’s worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it’s a little-known fact outside the advertising and research industry that Hispanics and Latinos […]

Poor People In Latin America: The Perfect Demographic

I simply have no idea what to make of this. From The Wall Street Journal: While many advertisers lavish dollars targeting well-off consumers, in Latin America the vast majority of people have far less money. According to the World Bank, 25% live on less than $2 a day, and many millions of others earn only […]