According to Forbes, the spot above from Brizo is part of a wave of new commercials meant to help marketers and consumers shake off the gloom of tough economic times. While some economists aren’t sure the tough times are history, advertisers don’t seem to care. Companies are rolling out carefree ads that use humor, colorful […]
Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.
On my morning commute, if I listen to the radio (and I still do most of the time), I’ll invariably hear a spot for McDonald’s pushing some sort of Egg McMuffin. These days, as the Washington Post reports, even McBreakfast is taking a hit in this economy: “Typically, if you’re unemployed, you’re not getting up […]
I’m a big fan of barter and have been turning to this ancient form of exchange more and more over the last year. Taken to its logical conclusion, a person could get by on very little money if his or her basic needs are met through barter. Right now, I’m bartering creative services for office […]
According to The Washngton Post, consumer confidence fell unexpectedly in early October, “painting a bleak picture for an economy driven by consumer consumption.” The Conference Board’s consumer confidence index slipped to 47.7 in early October from 53.4 in September. The number has to reach 90 before the economy is considered — at least by this […]