Plop Plop Fizz Fizz

Writing in Adweek, Steve Simpson of Goodby Silverstein & Partners hits upon a strange truth for our time–that well made commercials are a welcome relief from the drone of sour news and other reality-based programming. The (news) announcer relays the day’s drama from Wall Street, where the rat-faced traders skitter rabid across the trading floor […]

Free Idea # 1: Enough With the Drawn Butter

One of the world’s favorite crustaceans is in need of a new image. With a global recession on, people simply aren’t buying lobster like they once did, despite steep drops in retail pricing. According to the Canadian Broadcasting Company in January, processors had frozen lobster worth at least $30 million in their freezers, mostly in […]

Newtonian Economics

Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don’t know what tough times are. There’s no famine or plague, no domestic holocaust. David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is […]

There’s Money In Pint-Sized Business

Hearst is letting all but 20 journalists at their Seattle paperless go. Oregon’s unemployment is now in double digits. And on the sour notes sound… Unless you brew craft beer. Then it’s all clanging bottles and the sweet roll of kegs. According to The Wall Street Journal the industry is stronger than ever. Last year, […]

Vinny’s Velvet Hammer

Vinny Warren of The Escape Pod likes what he calls “the hard sell.” What is the hard sell? The hard sell is the ad that instantly makes you want what’s being advertised. You’d think this would be the permanent orientation of advertising ALL THE TIME. But it isn’t. People can get a bit lax in […]

A Textbook “Marketing As Service” Example

SPAR, founded in the Netherlands in 1932, is the world’s largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT’s AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

Ad People Helping Ad People

As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes. Given that they are sensitive people, an idea popped into their heads. Just One Project is the result. According to The Globe and Mail and Ad Age, Just One Project […]

California, Prophet On A Burning Shore

“Seems so long I felt this way and time sure passin slow My time coming, anyday, don’t worry about me, no ” – John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious “green in every way” future for the Golden State. Pot is, […]

Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you’re suffering from such thoughts, maybe this will help… According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while […]