Brands Too Can Be Repurposed

An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of […]

The Right Man In The Right Vertical

Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians. A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, […]

Spotlight on NW Creative: Portland Agencies Are Hiring

Is the economy thawing? If you read the tea leaves, a.k.a. Job Board at Portland Creative List correctly, you might quickly come to that conclusion. All told, Portland Creative List has 37 jobs openings listed at this time. No copywriters need apply, but if you’re a Web Developer, you’re in luck.

Labor Prices Fluctuate Like Gold

Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]

New York City and L.A. Remain Epicenters In The Ad Biz

The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising’s economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When […]

When Ads Get Shoppers In The Store, Stores Buy More Ads

Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. […]

Despite Squabbles About Effectiveness, Online Advertising Continues To Soar

If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about. According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.” Advertisers spent $12.1 billion on the Web during […]

Sam’s Club Wants To Give Its Small Business-Owning Customers Some Credit

Persistent unemployment nationwide is threatening to inhibit consumer spending. Against this backdrop of uncertainty, retailers are taking bold steps. Sam’s Club, for one, is introducing a program in which it facilitates loans for shoppers of up to $25,000, backed by the Small Business Administration. According to The New York Times, a little under half of […]