Are We Finding Our Way Back To A Norm, Or Is There A New (Less Liquid) Norm?

Even though I’m comfortable writing about advertising, not economics, the economy is one of the big forces weighing on our industry–it needs to be examined and some kind of meaning from the various indicators needs to be gained. Here’s one glass half-full look from the Washington Post: A recovery that seemed tentative and halting a […]

What’s In Your Cart?

Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their […]

Brands Too Can Be Repurposed

An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of […]

The Right Man In The Right Vertical

Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians. A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, […]

Spotlight on NW Creative: Portland Agencies Are Hiring

Is the economy thawing? If you read the tea leaves, a.k.a. Job Board at Portland Creative List correctly, you might quickly come to that conclusion. All told, Portland Creative List has 37 jobs openings listed at this time. No copywriters need apply, but if you’re a Web Developer, you’re in luck.

Labor Prices Fluctuate Like Gold

Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]

New York City and L.A. Remain Epicenters In The Ad Biz

The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising’s economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When […]

When Ads Get Shoppers In The Store, Stores Buy More Ads

Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. […]