Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians — both Bruins and non-Bruins — to raise their voices and share first-person stories about how UCLA has positively impacted their lives. IOUCLA was developed to build public support during the critical budget […]
Communispace and Ogilvy/Chicago conducted a joint study entitled “Eyes Wide Open Wallet Half Shut” on the post-recession consumer. Here’s a teaser: As the industry continues to make sense of the effects the recession has and will have on Americans, brands and marketers must tap into the newly emerging consumer mindset in order to remain relevant […]
Nike Chief Executive Officer Mark Parker told investors in New York yesterday to expect outlandish return in the years to come. “Nike has unlimited opportunities and limited resources,” Parker, 54, said. “Our job is to be surgical and aggressive with these resources.” Parker said Nike will grow annual revenue to $27 billion in 2015–that’s a […]
According to Forbes, the spot above from Brizo is part of a wave of new commercials meant to help marketers and consumers shake off the gloom of tough economic times. While some economists aren’t sure the tough times are history, advertisers don’t seem to care. Companies are rolling out carefree ads that use humor, colorful […]
Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.
On my morning commute, if I listen to the radio (and I still do most of the time), I’ll invariably hear a spot for McDonald’s pushing some sort of Egg McMuffin. These days, as the Washington Post reports, even McBreakfast is taking a hit in this economy: “Typically, if you’re unemployed, you’re not getting up […]
I’m a big fan of barter and have been turning to this ancient form of exchange more and more over the last year. Taken to its logical conclusion, a person could get by on very little money if his or her basic needs are met through barter. Right now, I’m bartering creative services for office […]
According to The Washngton Post, consumer confidence fell unexpectedly in early October, “painting a bleak picture for an economy driven by consumer consumption.” The Conference Board’s consumer confidence index slipped to 47.7 in early October from 53.4 in September. The number has to reach 90 before the economy is considered — at least by this […]