Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians. A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, […]
Is the economy thawing? If you read the tea leaves, a.k.a. Job Board at Portland Creative List correctly, you might quickly come to that conclusion. All told, Portland Creative List has 37 jobs openings listed at this time. No copywriters need apply, but if you’re a Web Developer, you’re in luck.
Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]
Data from research firm Kantar Media show supermarket chains’ advertising spending rose 19% to $393.3 million during the first half of 2010 compared with 2009. Safeway’s “Promise” campaign has been one of the more ambitious among large grocery chains during the past year, highlighting lower prices on thousands of items in television and other media. […]
If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about. According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.” Advertisers spent $12.1 billion on the Web during […]
Persistent unemployment nationwide is threatening to inhibit consumer spending. Against this backdrop of uncertainty, retailers are taking bold steps. Sam’s Club, for one, is introducing a program in which it facilitates loans for shoppers of up to $25,000, backed by the Small Business Administration. According to The New York Times, a little under half of […]
Despite claims from some ad pros that online advertising doesn’t work very well, there’s no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The […]
Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one’s location and situation. Now, the world’s favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. […]