Get In Front of Agency Pros With Purse Strings, Here And Now


The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth […]

“The More You Make, The Less Taxes You Pay” Is A Fast-Burning Wick

The nation’s largest corporation is also the best in the U.S. at skirting taxes. Despite profits of $14.2 billion in 2010, General Electric did not have to pay any U.S. taxes last year. According to The New York Times, “Its extraordinary success is based on an aggressive strategy that mixes fierce lobbying for tax breaks […]

Labor’s Taking It To The Streets


Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have “an obligation to the community to see that area labor standards are met for construction work performed on their projects.” The […]

Publicis Has The Numbers Investors Like To See

The agency business is in the dumps. That’s what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010–a key metric in the advertising industry that strips out acquisitions, disposals and currency effects–of 12.5%, almost twice what analysts had expected […]

It Takes Money To Make A Show Of Money

According to BusinessWeek, Joseph Nunes, marketing professor at the University of Southern California Marshall School of Business, and two colleagues studied shifts in the styles of Louis Vuitton and Gucci handbags marketed in the U.S. before and during the recession. “Everybody was saying, ‘the age of the conspicuous consumer is dead,’” says Nunes, so one […]

Weak Dollar, Strong Dollar General

Discount-store operator Dollar General Corp. plans to open 625 new stores and hire more than 6,000 workers in 2011. The company said today the store openings will be in 35 states it currently operates in as well as in three new states: Connecticut, Nevada and New Hampshire. It also plans to remodel or relocate 550 […]

Are We Finding Our Way Back To A Norm, Or Is There A New (Less Liquid) Norm?

Even though I’m comfortable writing about advertising, not economics, the economy is one of the big forces weighing on our industry–it needs to be examined and some kind of meaning from the various indicators needs to be gained. Here’s one glass half-full look from the Washington Post: A recovery that seemed tentative and halting a […]

What’s In Your Cart?

Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their […]

Brands Too Can Be Repurposed

An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of […]