Publicis Has The Numbers Investors Like To See

The agency business is in the dumps. That’s what we hear from the press, right? Wrong! According to The Wall Street Journal, Publicis Groupe posted organic revenue growth for the last quarter of 2010–a key metric in the advertising industry that strips out acquisitions, disposals and currency effects–of 12.5%, almost twice what analysts had expected […]

It Takes Money To Make A Show Of Money

According to BusinessWeek, Joseph Nunes, marketing professor at the University of Southern California Marshall School of Business, and two colleagues studied shifts in the styles of Louis Vuitton and Gucci handbags marketed in the U.S. before and during the recession. “Everybody was saying, ‘the age of the conspicuous consumer is dead,’” says Nunes, so one […]

Weak Dollar, Strong Dollar General

Discount-store operator Dollar General Corp. plans to open 625 new stores and hire more than 6,000 workers in 2011. The company said today the store openings will be in 35 states it currently operates in as well as in three new states: Connecticut, Nevada and New Hampshire. It also plans to remodel or relocate 550 […]

Are We Finding Our Way Back To A Norm, Or Is There A New (Less Liquid) Norm?

Even though I’m comfortable writing about advertising, not economics, the economy is one of the big forces weighing on our industry–it needs to be examined and some kind of meaning from the various indicators needs to be gained. Here’s one glass half-full look from the Washington Post: A recovery that seemed tentative and halting a […]

What’s In Your Cart?

Tom Petruno, the markets columnist for The Los Angeles Times, makes some cogent points about our bifurcated economy. It’s painfully difficult to reconcile the plight of the unemployed with the fact that 140 million or more Americans are expected to be out in force shopping this weekend, hoping to give a decent holiday to their […]

Brands Too Can Be Repurposed

An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information. According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of […]

The Right Man In The Right Vertical

Henry Blodget of Business Insider recently sat down with Jim Grant, one of the country’s premier financial analysts and historians. A former Barron’s staff writer, Grant founded Grant’s Interest Rate Observer close to 30 years ago. Even in an age of 24/7 online news, the publication remains one of the leading authorities on debt, bonds, […]

Spotlight on NW Creative: Portland Agencies Are Hiring

Is the economy thawing? If you read the tea leaves, a.k.a. Job Board at Portland Creative List correctly, you might quickly come to that conclusion. All told, Portland Creative List has 37 jobs openings listed at this time. No copywriters need apply, but if you’re a Web Developer, you’re in luck.

Labor Prices Fluctuate Like Gold

Agencies are not exactly seen as paragons of innovation, but there are some smart people working to change that. Portland agency Fight, for instance, has introduced variable pricing, a simple concept based on supply (of their time) and demand (for their time). How Fight varies their rate is explained in detail on their site, but […]

New York City and L.A. Remain Epicenters In The Ad Biz

The Advertising Coalition, comprised of leading trade associations, media and marketing companies, commissioned a comprehensive study to assess advertising’s economic impact across 52 industries and state and national governments. The study found that US businesses spend $279 billion in advertising annually and that each dollar spent on advertising generates nearly $20 of economic output. When […]