Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy.
Get Online Advertising Right, Or Get Out Of The Way
September 8, 2011 By 1 Comment
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not [...]
Sales In The Tank? Drive Purchase Intent With TV
September 8, 2011 By Leave a Comment
According to Marketing Daily, Coldwater Creek’s sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. The spot above throws me a bit. [...]
Is Social Media Marketing Paying The Bills In Your House?
August 8, 2011 By 1 Comment
According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I’m not sure what “marketing managers” means, because it could mean any number of things depending upon the context. Case in point, I interviewed for two different high level social [...]
Trouble Ahead, The Economy In Red
August 6, 2011 By Leave a Comment
Ad Age is feeling awfully bullish. The trade magazine published an article yesterday–the same day that Standard & Poors downgraded the nation’s debt rating to AA–with this headline: Why Marketers Shouldn’t Worry About Wall Street’s Late-Week Panic Attack. “In the months ahead, financial markets likely will be volatile, consumer confidence will remain under pressure and [...]
Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born
August 4, 2011 By Leave a Comment
Have you heard of The OutCast Agency, a PR firm in San Francisco? No? Then you’re not with a start-up technology concern from The Valley. According to The Wall Street Journal, each month OutCast sees 50 to 75 companies seeking its services, up 50% from last year. “We can’t take on 98% of the business [...]
Compensation Does Not Equal Satisfaction, But It Helps
July 26, 2011 By 1 Comment
In the next year, over 56% of those employed in the advertising/marketing industry say they plan to change jobs despite higher levels of job satisfaction and an overall 31% increase in salary from a year ago, according to a new study released today by recruiting firm 24 Seven in partnership with Advertising Age. “This is [...]
CMOs Need Bigger Budgets, More Talent And Better Leadership
July 20, 2011 By 1 Comment
What are Chief Marketing Officers thinking? It’s a question agency personnel need an answer to, and The CMO Council, a global affinity network of 6,000 chief marketers controlling more than $200 billion in annual spend, has answers. CMO Council’s 2011 State of Marketing Report, released today, offers a broad range of insights and views specific [...]
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