One of Adland’s Stranger Marriages

Strawberry Frog has Leaped to What’s Next, namely the acquisition of the firm by APCO Worldwide, a stakeholder-engagement firm (whatever that means). The strawberry frogs will no doubt want to know what it’s like to work at APCO Worldwide. No worries, the stakeholder-engagement firm (whatever that means) has made a video to answer that. According […]

Pepsi Says “You’re Fired”

Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said […]

2009 Was So Last Last Year

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Privately held advertising and PR firms are defying the sluggish economy that has cast its dim shadow on many American industries. According to Forbes, Sageworks’ data shows an average sales increase of more than 11 percent in the last 12 months. (Tweet Me) Is that your experience? Are you selling more services than you were […]

Buffett Buys What He Believes In And Well Understands

“I’m not comfortable without an honest-to-God newspaper in my hand.” -The Oracle of Omaha Warren Buffett got his start in business as a paperboy. And a paperboy he remains. According to The Omaha World-Herald, Buffett will pay $200 million to buy the state’s largest newspaper, a price that is well within his comfort zone. “It […]

On The Up and Up

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The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 […]

Why Consumerism Won’t Get Us Out of This Mess: It Takes Money, To Spend Money

#OWS_ What the Media Can_t See About America_s First Web-Era Movement - J.J. Gould - Business - The Atlantic

Is the ad business more relevant or less relevant in times of economic instability? For the sake of argument, I’ll say advertising is even more important, because it’s all the more necessary to persuade people that X Widget or Y Service is actually worth spending hard-earned money on. Let’s look to BusinessWeek for more information […]

The Big Money Is In The Platform, Not The Content

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Do venture capitalists use real money or Monopoly money when they throw cash at a startup? For the startup’s sake, I hope it’s real money, but it sure looks like Monopoly money from here. According to The Wall Street Journal, micro-blogging platform, Tumblr is valued at $800 million by the money men who have put […]

Stay Positive And Deliver Real Value

Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy. Share

Get Online Advertising Right, Or Get Out Of The Way

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Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

Sales In The Tank? Drive Purchase Intent With TV

According to Marketing Daily, Coldwater Creek’s sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. The spot above throws me a bit. […]