Protect Yourself from Industry Hype – Search Is What People Use When They Intend To Buy

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This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is […]

Hey Ad Man, What Business Are You In? #Rhetorical

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I don’t know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay pay, testy clients and account directors, unnecessary attitudes from the creative department, mindless focus on the minutia, and so on. […]

Wealth Accumulates In Pockets

Here is an ad for Harvard University, not that Harvard needs ads. One reason, among many, that Harvard does not needs ads is numbers. The institution has all the numbers on its side. For example, The Atlantic looked at data that shows that 3,000 graduates of Harvard University are worth more than $30 million, and […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

When “The Numbers” No Longer Mean Anything…

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It’s the ad business. We throw projections around like confetti at a wedding. Of course, there’s nothing wrong with a little optimism. But there is something wrong with the numbers. Jean-Louis Gassée, a general partner at Allegis Capital in Palo Alto, writing for The Guardian, argues that the $20bn “opportunity” in mobile advertising is “a […]

Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

San Diego_s Green Flash brewery arrives in New Orleans | NOLA.com

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]

Can “The Crowd” Compete?

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Just two and a half years after crowdsourcing agency Victors & Spoils was formed from Crispin’s rib in Boulder, Colorado, the company has sold a majority stake to Havas. That’s rapid return on investment. Which begs the question what is so special about this agency and its controversial business model? John Winsor, V&S’s CEO has […]

The Economy Isn’t Hurting WPP, Far From It

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WPP, the world’s largest marketing services company, earned record profits of more than $1.45 billion for 2011, up a whopping 43% from the year prior year. According to Ad Age, income at WPP was up was up 11.4% year-over-year to $16.05 billion. I’d like to ask that you pause, like I am, and consider this […]

Downton Abbey And Many Other Programs Are Free With A Strong Antenna

Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one’s money or time. Benefitting from the both the cord cutting Gen Y crowd and the budget constrained “working poor” is Antennas Direct, a St. Louis company that expects to double last year’s sales of […]

Have Your Hugged Your Bricks and Mortar Retailer Today?

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Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a […]