Car Parked. Vacation Cancelled.

Nielsen has been talking to shoppers in effort to determine how the economic slowdown is changing behavior. They found that nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007. courtesy of Flickr user, Jim Forest “Consumers are altering their driving and spending habits at dramatic levels,” said Todd […]

For Whom The Belt Tightens

According to Ad Age, Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it’s looking to find some of those savings in marketing. According to The Wall Street Journal, General Motors, the nation’s fourth largest advertiser—they spent $2.1 billion last year—will also be making deep […]

Bad News

I didn’t do well in economics and I don’t claim to know much about abstractions like “the economy,” but I do know how to read a newspaper. People have been trying to find the right words for what’s going in America today: slowdown, recession, depression. When people line up outside their bank, praying that they […]

Green Energy Firms Need Conscious Communicators

In the past few months, just about every major company in the semiconductor business has joined a rush into the solar industry, paving the way for what observers predict will be cheaper, better and more efficient equipment for both consumers and businesses. Mark Pinto of Applied Materials According to The Austin American-Statesman, worldwide installations of […]

“Reply All” Catches A Rat

In today’s “Sunday Business” section I came across an appalling piece on the mortgage crisis. Particularly off-putting is an email communication from Countrywide’s co-founder and CEO, Angelo Mozilo. Mozilo responded, by mistake, to a mortgage holder in turmoil, who had asked for his help. “This is unbelievable. Most of these letters now have the same […]

Not A Good Time To Be On A Car Account

The Bush administration’s economic stimulus package is far from enough to drive Americans into their local car and truck dealer. June’s sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy. According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for […]

A Purchase Is A Purchase

According to BusinessWeek, the type of purchases one makes with a credit card can determine one’s credit score. The FTC suit against Atlanta-based CompuCredit for allegedly “deceptive” marketing practices offers a rare look inside the opaque business of credit scoring. It reveals a mechanism that consumer advocates and politicians have long suspected exists—one in which […]

No Money? Travel Anyway.

Don’t let the economy quash your vacation plans. That’s the message coming from several destinations, as consumers face inflationary prices at every turn. Stuart Elliott of The New York Times points to Las Vegas, Panama City Beach, Orlando and other cities that are stepping off their brand messaging platforms in favor of price promotions. “ […]