It’s A Good Time To Dream Big

Twisted as it may be, when the economy tanks, state lotteries capitalize on people’s fear and sell more game-of-chance tickets. According to Ad Age, lotteries are also altering their messages to fit the times, connecting to entertainment properties and gaining traction in social media playgrounds. Capitalizing on the country’s gas crisis, the Missouri Lottery has […]

Surprise! Congress Does What Wall Street Wants.

Earlier this week when the House defeated the Wall St. bailout, I thought we might be glimpsing a populist uprising. Wrong! According to NPR, the U.S. House just passed a $700 billion financial rescue package by a vote to 263-171, paving the way for the government to start buying up troubled assets from financial institutions […]

We Interrupt Our Regularly Scheduled Programming…

Breaking news from the nation’s capitol: A bipartisan group of U.S. House lawmakers defeated a $700 billion rescue plan for Wall Street on Monday, rejecting pleas from the Bush administration and congressional leaders from both parties. The 205-228 vote against the plan sent stocks plummeting, with the Dow Jones Industrial Average down around 500 points […]

The Oracle of Omaha’s Blessing (And Cash) Come In Handy

Today’s a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet’s firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. “It has an […]

How Dumb Some Ads Must Look To Cash Poor Households

Ed Cotton of Butler Shine and Stern says it’s a challenging, but exciting time to solve marketing problems. Brands needs to understand that the world has changed and the hopes and dreams they promised to consumers might ring rather hollow today. Brands need to get practical. They need to be smarter. They need to get […]

It Takes Money To Make Money. Sadly, There Seems To Be A Shortage of Liquid Assets.

Like John McCain, I don’t pretend to know much about economics; therefore, today’s news from Wall Street is somewhat mystifying to me. In one of the most dramatic days in Wall Street’s history, Merrill Lynch agreed to sell itself on Sunday to Bank of America for roughly $50 billion to avert a deepening financial crisis, […]

A Piece of the Trillion. That’s All I Ask.

USA Today points to this study from private equity firm, Veronis Suhler Stevenson, which forecasts media expenditures in the coming years. VSS projects that communications spending will increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors (like gaming) offset the downward pressure of declining traditional advertising spending. […]


The economic downturn has to hurt the ad business at some point. According to the Los Angeles Times, certain sectors like online display advertising are already feeling the pain. In one ominous example, Lee Enterprises Inc., which owns 54 newspapers including the St. Louis Post-Dispatch, said in its most recent earnings report that its online […]