A Textbook “Marketing As Service” Example

SPAR, founded in the Netherlands in 1932, is the world’s largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT’s AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

Ad People Helping Ad People

As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes. Given that they are sensitive people, an idea popped into their heads. Just One Project is the result. According to The Globe and Mail and Ad Age, Just One Project […]

California, Prophet On A Burning Shore

“Seems so long I felt this way and time sure passin slow My time coming, anyday, don’t worry about me, no ” – John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious “green in every way” future for the Golden State. Pot is, […]

Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you’re suffering from such thoughts, maybe this will help… According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while […]

Dark Skies? Fly Through Them!

According to Ad Age, Cessna sees its planes as “productivity tools.” You know, like Power Point.

Lifestyles of The Still Pretty Damn Rich

Wall Street is more than a street in New York, just as Madison Avenue is more than a street in New York. In fact, a large part of Wall St. now exists in Charlotte, NC–The Queen City. Which is perfect really. Bankers can move money around in Manhattan by day and be back at Lake […]

cleveraffordablememorableprovocative

“Fortune favors the brave.” -Virgil Inside Fallon’s Minneapolis headquarters, staffers are repeating the words of Virgil, the Roman epic poet, in hope that they may also “live” these words. According to Minneapolis / St. Paul Business Journal, Fallon’s chief marketing officer Rob Buchner said: Fallon tries to keep its advertising campaigns clever but affordable, and […]