According to Marketing Daily, Coldwater Creek's sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. http://youtu.be/gjCUGJXYSGY The spot above throws me a bit. Getting dressed for a big night out in no way equals the …
Continue Reading about Sales In The Tank? Drive Purchase Intent With TV →