Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

AdPulp-18

Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

Offshore Tax Shelters A Problem For Apple, But Not The Only One

Apple Operations International in Cork, Ireland

Congress has been getting up in Apple’s face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company’s parts. A brand is what a company believes and what a company does; therefore, Apple’s brand is tarnished via its tax […]

Transition To The Modern World, Give Markets A Chance

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Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web.   In an interview with Nieman Lab, Lanier […]

Create Compelling Mobile Experiences, Or Facebook Falls Apart

Facebook Home

Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers […]

It’s Earth Day. Do Consumers Really Care about “Green” Products?

Cleaning Products - Naturally Derived | Green Works

Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the […]

Protect Yourself from Industry Hype – Search Is What People Use When They Intend To Buy

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This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is […]

Hey Ad Man, What Business Are You In? #Rhetorical

OldSpiceWolfDog

I don’t know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay pay, testy clients and account directors, unnecessary attitudes from the creative department, mindless focus on the minutia, and so on. […]

Wealth Accumulates In Pockets

Here is an ad for Harvard University, not that Harvard needs ads. One reason, among many, that Harvard does not needs ads is numbers. The institution has all the numbers on its side. For example, The Atlantic looked at data that shows that 3,000 graduates of Harvard University are worth more than $30 million, and […]