Client Dollars Are Flowing To Digital In A Big Way

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The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues […]

Should You Expand Your Business?

For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […]

Brand Activation Is A Global Movement

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Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated […]

Narrowing Down the Necessary Features of Your Online Shopping Cart

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The whole world shops online. Before you purchase your product on an online merchant’s site, you have probably noticed that it is listed in the site’s cart. The notion of cart functionality sounds simple, but understanding the technology supporting this platform requires some prior knowledge. Simply put, a shopping cart is an online business’s content […]

LinkedIn Stock Price Down 45% from All Time High Last Fall

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Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its […]

Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]