“Waste Not, Want Not” Updated For Today’s Conscious Consumer

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Reduce. Reuse. Recycle. Those three calls to action are well known throughout the culture thanks to the efforts made by environmental activists since 1970. Now, according to a story in Los Angeles Times, there’s an update for conscious consumers to consider: Reuse. Remake. Refrain. The article focuses on the “Reuse” and “Remake” aspects of the […]

Propel Moves Cars And The Market For Renewables Forward

One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? […]

Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness

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I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

See The Problem, Fix The Problem

First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]

Axe Urges You To Get Friendly With “Showerpooling”

It’s all about the earth, kids! Fun stuff from Axe Canada: Ad agency Zig, Toronto, created the spot.

Repurposing Materials Used In Out of Home Advertising

Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually […]

Greenpeace Wins One For the Forests

According to a Greenpeace press release, Kimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, has been convinced to institute stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Kimberly-Clark plans to obtain 100 percent of its wood fiber for […]