One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? [...]
Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness
January 8, 2012 By Leave a Comment
I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg [...]
Sustainable To The Core
September 16, 2011 By 1 Comment
Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle [...]
Axe Urges You To Get Friendly With “Showerpooling”
April 21, 2010 By Leave a Comment
It’s all about the earth, kids! Fun stuff from Axe Canada: Ad agency Zig, Toronto, created the spot.
Repurposing Materials Used In Out of Home Advertising
January 29, 2010 By 1 Comment
Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually [...]
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