New Tool In American Express OPEN’s Small Business Toolbelt

AdManager

American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing. AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks. AdManager simplifies the inherently onerous process by offering […]

Some Serious Numbers On Display

Display_Ad

During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google’s vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of […]

Clickity Clack

Alexis Madrigal of The Atlantic took a look at this graph from MorganStanley analyst Mary Meeker and paused to consider what it means. For people working in digital advertising, it means there’s a long ways to go before media consumption and online ad spending meet in a happy place. Of course, Madrigal doesn’t work in […]

Despite Squabbles About Effectiveness, Online Advertising Continues To Soar

If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about. According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.” Advertisers spent $12.1 billion on the Web during […]

See A Cool Ad Banner? Keep It!

You know all the display ads that you never bother to look at? Now you can start collecting them in an online scrapbook of sorts. Go ahead and dance! According to Business Insider, the company behind this online innovation is called AdKeeper. Here’s how AdKeeper talks about its new product: With one simple click of […]

Free Your Mind And The Banner Ad Will Follow

Mitch Spolan, Yahoo!’s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he’ll be more able to sell our creative output when we really […]

The Google Puts Its Display Advertising Front And Center

The Google is unveiling a new 35-foot-wide, 13-foot-tall billboard in Times Square today. According to The New York Times, the billboard will stand low to the ground and invite passers-by to touch it and watch videos about the display ad business. The billboard is part of Google’s broader ad campaign called Watch This Space, which […]

VCs and Technologists Dream Of A Better Day, Meanwhile Banner Ads Still Bite

Whoa is the lowly banner ad that no one wants to see or click on. But let’s not get all weepy just yet. According to Brian Morrissey of Adweek, help is on the way. …tens of millions of dollars in venture capital is flowing into ad technology. Investors are betting that a market the Interactive […]

Digital Semantics: One Man’s Banner Is Another Man’s Display Ad

I’m confused by this bit of news from MediaWeek: MSNBC.com will roll out a sweeping redesign that encapsulates what publisher and general manager Charlie Tillinghast called “a major rethinking of what a news site is.” At the heart of that redesign is a philosophy that Web pages needn’t be text centric, and that Web ads […]

I Am The Long Tail

Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called “the long tail,” at least by members of the digerati). “The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall […]