Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad [...]
What’s up with Yahoo? The media company has mad uniques–178 million in June, according to comScore–and the Web’s pole position in news, sports, finance, entertainment news, real estate and comparison shopping sites, yet Yahoo’s market capitalization is little changed from 2003. Randall Stross, professor of business at San Jose State University, writing in The New [...]
It’s funny, we’re always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company–the [...]
AdKeeper is a startup media company that truly believes in the power of advertising. The new company is busy installing little “keeper” buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today — millions of consumers simply bypass Madison Avenue altogether with software [...]
Paid, owned and earned. These words and more will be on the lips of interactive marketing pros next week in New York City, as they take part in the second annual IAB Innovation Days @ Internet Week on June 8th and 9th. “It is time to admit to ourselves that almost everything we have done [...]
American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing. AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks. AdManager simplifies the inherently onerous process by offering [...]
During the Morgan Stanley Tech, Media & Telecom Conference in San Francisco last week, Neal Mohan, Google’s vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt more advertisers to spend more of [...]
Alexis Madrigal of The Atlantic took a look at this graph from MorganStanley analyst Mary Meeker and paused to consider what it means. For people working in digital advertising, it means there’s a long ways to go before media consumption and online ad spending meet in a happy place. Of course, Madrigal doesn’t work in [...]
If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about. According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.” Advertisers spent $12.1 billion on the Web during [...]
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