Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]
The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.
Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, […]
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad […]
What’s up with Yahoo? The media company has mad uniques–178 million in June, according to comScore–and the Web’s pole position in news, sports, finance, entertainment news, real estate and comparison shopping sites, yet Yahoo’s market capitalization is little changed from 2003. Randall Stross, professor of business at San Jose State University, writing in The New […]
It’s funny, we’re always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company–the […]
AdKeeper is a startup media company that truly believes in the power of advertising. The new company is busy installing little “keeper” buttons on digital ads, so web surfers can keep them for later. You know, because display ads are so well loved today — millions of consumers simply bypass Madison Avenue altogether with software […]