This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is [...]
I am a fan of Maria Popova’s. Chances are good you are too, as her site, Brain Pickings, gets more than one million visits a month. I like how Popova combs through offline materials to find things to feature online. It’s such a simple, yet effective, strategy. I am also interested in her reasons for [...]
People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. [...]
The money in technology is not real. When you look at the sums involved in Facebook’s initial public offering, or at Monday’s news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive–a $6.2 billion hit–what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion [...]
Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in [...]
Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of [...]
The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.
Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, [...]
Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not [...]
Todd Wasserman of Mashable reports that banner ads may be experiencing big growth this year, they’re not getting any more effective. Only one person in 1,000 actually clicks on banner ads, despite attempts to make them more inviting. However, the Google report, which comes out this week, found that the format of a display ad [...]
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