No Agency Needed

According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment. Share

No Christmas Trees In Japan, But Playstations Aplenty

Arno Salters of Stink and Wieden+Kennedy/Tokyo got together for on a new campaign, highlighting the infinite gaming possibilites of the new PlayStation 3 MOVE controller. Share

Tell Proust Your Story For Posterity

Named for Marcel Proust and his famous questionnaire, Proust.com is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them […]

Gander Mountain Will Take You From Tool To A Man With Tools

Let’s have a look at director Jim Hosking’s latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny! Share

Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff

Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The […]

Director Profile: Neil Krug

Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He’s also worked with Burton Snowboards. I’m curious where he’ll go […]

Crispin Hires Coen Brothers To Mock Coal Industry Rhetoric

See the spot. Share

Pytka The Horseman

[A-B Extras via Brian Solis] Share

Have Story, Will Sell

Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven. This led legendary director, Joe Pytka, to send Lazare a note. I have been lobbying for years to change the way advertisers think, and the […]

Jeff, Why Don’t You Direct?

Adweek is running a meditative piece on creatives who like to direct their own spots. One of the interesting facts in the article is about Joe Pytka’s new production venture called The Mother Ship, founded to help those creatives who want to take their work from concept to completion. “There’s a hurtful thing happening in […]