Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He’s also worked with Burton Snowboards. I’m curious where he’ll go [...]
Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven. This led legendary director, Joe Pytka, to send Lazare a note. I have been lobbying for years to change the way advertisers think, and the [...]
Adweek is running a meditative piece on creatives who like to direct their own spots. One of the interesting facts in the article is about Joe Pytka’s new production venture called The Mother Ship, founded to help those creatives who want to take their work from concept to completion. “There’s a hurtful thing happening in [...]
Normally, the simplest idea is the best idea. But sometimes an idea can be too simple. When that’s the case, it’s necessary to have a great director lined up. Which is precisely what TBWA\CHIAT\DAY\SF did, when facing this quandry. They wisely chose Reginald Pike’s Brian Lee Hughes to make their latest spots for Adidas.