SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite.
Nestlé USA’s Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily. Lowe, who previously directed a movie for Showtime, told “Access Hollywood” that he views the project as a chance to make something “funny and sort of subversive” […]
The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]
Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]
In an effort to inspire a new generation of sneaker wearers, the 100-year-old US footwear brand – Keds – recently launched their “How Do You Do” campaign. As part of the new campaign, The Wade Brothers were asked to shot a huge range of still images as well as motion “bios” of local artists.
The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren’t written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. […]
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept […]
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, “Go. Do.” “We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this,” said Toby Barlow, Chief Creative Officer […]