Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]
In an effort to inspire a new generation of sneaker wearers, the 100-year-old US footwear brand – Keds – recently launched their “How Do You Do” campaign. As part of the new campaign, The Wade Brothers were asked to shot a huge range of still images as well as motion “bios” of local artists.
The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren’t written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. […]
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept […]
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, “Go. Do.” “We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this,” said Toby Barlow, Chief Creative Officer […]
According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.
Arno Salters of Stink and Wieden+Kennedy/Tokyo got together for on a new campaign, highlighting the infinite gaming possibilites of the new PlayStation 3 MOVE controller.
Let’s have a look at director Jim Hosking’s latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny!
Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process. id3a01ogy is directed by Dennis Liu. This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The […]