Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]

Find Your Strong On Mount Tamalpais And Beyond

Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]

Skinny Sneaks To Go With Your Skinny Jeans

In an effort to inspire a new generation of sneaker wearers, the 100-year-old US footwear brand – Keds – recently launched their “How Do You Do” campaign. As part of the new campaign, The Wade Brothers were asked to shot a huge range of still images as well as motion “bios” of local artists.

The 4Matic Formation

The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren’t written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. […]

No Agency Needed

According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.

No Christmas Trees In Japan, But Playstations Aplenty

Arno Salters of Stink and Wieden+Kennedy/Tokyo got together for on a new campaign, highlighting the infinite gaming possibilites of the new PlayStation 3 MOVE controller.

Tell Proust Your Story For Posterity

Named for Marcel Proust and his famous questionnaire, Proust.com is a new online site that allows family and friends to capture life stories, thoughts and aspirations with compelling and engaging questions. The company cast a wide net for its launch execution, meeting with ad agencies and other companies to find the right match, among them […]

Gander Mountain Will Take You From Tool To A Man With Tools

Let’s have a look at director Jim Hosking’s latest misadventures in the wilderness for The Richards Group and Gander Mountain. Funny!