It’s a Sneaker Thing At Foot Locker

SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite. Share

Rob Lowe Can’t Scream With His Mouth Full

Nestlé USA’s Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily. Lowe, who previously directed a movie for Showtime, told “Access Hollywood” that he views the project as a chance to make something “funny and sort of subversive” […]

Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]

Find Your Strong On Mount Tamalpais And Beyond

Saucony is asking you to “Find Your Strong” in a new campaign from Newburyport, Massachusetts-based Mechanica. The :60 TV spot–the brand’s first–debuts tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks. Chris Lindner, chief marketing officer for Saucony, said, “Our […]

Skinny Sneaks To Go With Your Skinny Jeans

In an effort to inspire a new generation of sneaker wearers, the 100-year-old US footwear brand – Keds – recently launched their “How Do You Do” campaign. As part of the new campaign, The Wade Brothers were asked to shot a huge range of still images as well as motion “bios” of local artists. Share

The 4Matic Formation

The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren’t written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. […]

No Agency Needed

According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment. Share

No Christmas Trees In Japan, But Playstations Aplenty

Arno Salters of Stink and Wieden+Kennedy/Tokyo got together for on a new campaign, highlighting the infinite gaming possibilites of the new PlayStation 3 MOVE controller. Share