Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

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A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

Paid Post: “Crash the Super Bowl” Contest To Award $5 Mil. In Prize Money

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Editor’s Note: This is a sponsored post, bought and paid for by the Doritos brand. Baseball, for many fans, has faded from view. The NHL has contract issues, and many foresee another cancellation of an entire hockey season. Basketball, meh. This time of year means one thing, football. As we quickly approach midseason, the ad […]

What Happens When You Cross Schoolhouse Rock With ze frank

THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here’s a sample of newly produced “evergreen” content from THNKR’s PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President […]

Directors Are Filmmakers And/Or Hustlers, This One’s A Filmmaker

“I was seduced.” -Doug Nichol “Sunshine” is not your typical “making of” video. Rather, it’s a dark look at globalization and our role in feeding the machine, from director Doug Nichol. In this short film, which is making the film festival rounds this year, Nichol illustrates what that the phrase “Sunshine” means in China. The […]

Guest Post: Prepare Your Ads For The Next Dimension

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Editor’s Note: Keeping up with technological innovations is part of our job as creatives, so I appreciate this briefing on 3D from director James Stewart, and hope you do as well. 3D already dominates the world of cinema. Since 2010, 3D has driven box office sales, and statistics indicate that 45-80% of audiences choose 3D […]

Service Advertising Is A Content Opportunity

Public service advertising has been around for a long time. But there’s a new kind of public service advertising today, which should not be confused with the pro-bono work agencies do for charities. No, this new service work is done by brands to directly benefit a community. It might be Tide helping people do laundry […]

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a […]

For A Soggy Biscuit Soaked In Syrup, Look Elsewhere

When you are Runza, a Nebraska-based restaurant chain with a cult following and no intention to compete in hundreds of markets across the country, nor to extend your hours into breakfast or late-night like the national chains, you may as well poke fun at the competition and talk about how you’re different. With the help […]

It’s a Sneaker Thing At Foot Locker

SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite.

Rob Lowe Can’t Scream With His Mouth Full

Nestlé USA’s Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily. Lowe, who previously directed a movie for Showtime, told “Access Hollywood” that he views the project as a chance to make something “funny and sort of subversive” […]