What Can Brown Do For You? Screw Up Your Life, That’s What

According to CNN, Citigroup is reporting the loss of personal info on almost 4 million credit card customers–the largest single incident of identity theft yet. UPS lost a package of data tapes in transit from Citigroup to Experian, a credit-reporting agency. The tapes contained “Social Security numbers, names, account history and loan information about retail […]

Parsons Parses

GoDaddy’s Super Bowl ad, in which a buxom woman assures a panel at a Senate hearing that her top won’t fall off during a commercial, received the highest recall rating of all the game’s advertisers, according to ACNielson. The day after the game, site visits spiked to 1.1 million, about five times more visits than […]

Let’s Pull The Plug On Direct Marketers Instead

Frankly, I think this is just disgusting. A New York Times article suggests that Terri Schiavo’s parents have agreed to sell a list of their financial supporters to a direct marketing firm. Just think of the types of organizations who have been most vocal in wanting to re-insert Schiavo’s feeding tube and you’ll get a […]

Free Don’t Come For Free

from Promo Magazine: Direct mail promising “free” products could be outlawed under radical new European Union legislation, according to wire service reports. The move, which follows intense lobbying by consumers’ groups, is set to be confirmed by the European Parliament (EP) next month, after months of deliberation by Brussels officials. Most likely, the EP would […]

The Direct Route To Creative Hell

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Every Point of Contact Counts

Rarely are rejection notices considered a marketing opportunity. But everything is marketing when it involves your brand. For instance, these notices often arrive on letterhead, with a big fat logo prominently displayed. That’s a marketing opportunity. The other day, I got such a notice from High Country News, where I had applied to be News […]