Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming. New York Times has the answer: Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which […]

Brands To Put Their Stamp On Mail

Earlier this week, I bought stamps at the post office. I picked out a book of Katherine Anne Porter stamps which led to a literary discussion with the mail clerk. It left me feeling glad that a federal worker was so well versed in American culture. Now this from Ad Age: The U.S. Postal Service […]

How Dare Ray Edwards

Ray Edwards is a direct response copywriter. In fact, he’s textbook. If this is your thing, go study this man. My copywriting colleages are going to be angry. They’re going to call me a “renegade” for letting the secrets out. For giving away our tricks. But I’m going to do it anyway. In this quick, […]

Direct Marketing Is Shit An Embarrassment

Eric Weaver, a Seattle-based marketer who believes that the Reign of Fluff is over, delivered his own State of the Union address today. One side is standing and loudly applauding his commentary, while the other is none too pleased. Here are some snippets: I’m sitting in on an American Marketing Association webcast/conference call right now […]

Respond Dammit

Spike Jones at Brains On Fire republished the latest response rate findings from the Direct Marketing Association: Here’s a breakdown of what they found out about average response rates for 2005: Direct Mail: 2.77% Dimensional Mail: 3.67% Postcards: 2.19% Catalogs: 3.67% E-mail: 2.48% Telephone: 8.55% Package Inserts: 1.74% Statement Stuffers: Less than 1% Coupons: 4.29% […]

Blogging Directly

Bob Cargill, a Sudbury, Mass-based creative director, copywriter and communications strategist is stoked about the launch of two new blogs directly in his realm of expertisedirect marketing. It was inevitable that both DIRECT and DM News would eventually establish a presence in the blogosphere, but whats the chance of two of my favorite trade publications […]

Tupperware Parties Explode

USA Today is running an article on direct selling. Amy Robinson, spokeswoman for the Direct Selling Association (DSA), says 74% of consumers have purchased something via direct selling. “If I bring it to you in your home, there’s no real distraction, and I can get you to shop for an hour and a half. If […]

Directly Speaking, Can We Control Ourselves?

Well, on Monday I wrote of my displeasure with National City Bank. For the bigger implications of this, check out my new column on Talent Zoo: Since I work in the ad industry, I know this wasn’t a faceless backroom operation. Someone high up at my bank had the idea to send out unsolicited CheckCards. […]

Coupons Movin’ Up In The World

DM News: Consumers who use Coupons Inc.

CVS Knows You Like K-Y Jelly. Now The World May Find Out.

It was only a matter of time. USA Today reports on the latest security breach involving “loyalty cards”, this time at CVS. The data security flaw in the ExtraCare card service was exposed Monday by the grassroots group Consumers Against Supermarket Privacy Invasion and Numbering, or CASPIAN. It said anyone could learn what a customer […]