An “In the Box” Idea

LOWE, Bangkok found a way to do something creative with Direct. [via Ad Goodness]

Save Habitat And Printing And Postage

I’m on a mission to stop environmental groups that I support from sending me direct mail. To that end, I’ve emailed both NRDC and Greenpeace about it. Thus far, neither group has responded. The sad thing is I won’t give them any more money, until this is worked out.

Deep Into Data

Is the web a place best suited to brand building or to direct marketing? It’s a popular debate inside agencies and client boardrooms. According to The New York Times, Alaska Airlines is on the DM side of this equation. Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as […]

A Sublayer of Even Nastier Ads

Time To Cut Back On The Bacn

According to Pittsburgh Post-Gazette, a new term was coined last month at PodCamp Pittsburgh 2. The term is “bacn” (pronounced bacon). Bacn is opt-in email from your bank, your dentist and other service providers. It’s not exactly spam, because you asked for it. But it’s not personal e-mail either. For online marketers, bacn is the […]

Cable Imitates Interweb. Hopes Ad Dollars Will Follow.

According to The Wall Street Journal (paid sub. req.), the ability to direct ads to viewers’ specific interests which is driving the growth of Internet advertising, could also fuel the new ad opportunities on cable platforms. Cable operators, through which a majority of Americans watch TV, are developing a new generation of marketing platform, including […]

Another Dirty Trick

The New York Times is giving out some valuable consumer advise in an article titled, “Don’t Call. Don’t Write. Let Me Be.” Whatever you do, do not respond to an unsolicited e-mail message when it gives you the option to opt out of receiving more e-mail. That is a trick used by spammers to confirm […]

Identity Theft Goes Maxx

This seems to be becoming a weekly occurrence. From The New York Times: The TJX Companies, the retailer that operates the T. J. Maxx and Marshalls discount clothing chains, has joined the ignominious list of companies that have had sensitive customer financial data pilfered by identity thieves. Yesterday the company, based in Framingham, Mass., said […]