Another Dirty Trick

The New York Times is giving out some valuable consumer advise in an article titled, “Don’t Call. Don’t Write. Let Me Be.” Whatever you do, do not respond to an unsolicited e-mail message when it gives you the option to opt out of receiving more e-mail. That is a trick used by spammers to confirm […]

Identity Theft Goes Maxx

This seems to be becoming a weekly occurrence. From The New York Times: The TJX Companies, the retailer that operates the T. J. Maxx and Marshalls discount clothing chains, has joined the ignominious list of companies that have had sensitive customer financial data pilfered by identity thieves. Yesterday the company, based in Framingham, Mass., said […]

Hypertargeting a.k.a. Stalking

The Wall Street Journal looks at Unisys’ attempt to reach key influencers. Advertising has long been a game of pitches to the masses, an approach still employed by makers of soda and fast food, among many others. Increasingly however, marketers who sell to other businesses are recognizing that aiming their advertising more narrowly can be […]

Direct Mail May Not Be Sexy But It’s Still A Growth Biz

Even The New York Times calls it junk mail: Over the last year, marketers sent more than 114 billion pieces of direct mail — catalogues, credit card solicitations, coupons and the like — an increase of roughly 15 percent from five years ago, according to the United States Postal Service. And in the last year, […]

Price Will Always Play

In today’s paper, New York Times takes a look at the lowly coupon and its place in the world. An estimated 99 percent of the roughly 300 billion coupons distributed annually in the United States — mainly in Sunday newspapers — end up in the trash, unused and unredeemed. “The paper coupon is the single […]

Now, Even Those With No Web Site Can Feel Warmth Of Google’s Glow

USA Today reports on Google’s attempt to reach small businesses with no web presence. Internet search giant Google on Monday night began offering small businesses a free way to offer coupons online. The initiative is aimed primarily at the millions of businesses that don’t currently advertise online, and offers them the ability to attract local […]

Sex Sells (No Matter How Offensive The Come On)

When moving unwanted email to my spam box, I often ask myself who clicks on this shit, because someone obviously does, or it would not keep coming. New York Times has the answer: Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which […]

Brands To Put Their Stamp On Mail

Earlier this week, I bought stamps at the post office. I picked out a book of Katherine Anne Porter stamps which led to a literary discussion with the mail clerk. It left me feeling glad that a federal worker was so well versed in American culture. Now this from Ad Age: The U.S. Postal Service […]

How Dare Ray Edwards

Ray Edwards is a direct response copywriter. In fact, he’s textbook. If this is your thing, go study this man. My copywriting colleages are going to be angry. They’re going to call me a “renegade” for letting the secrets out. For giving away our tricks. But I’m going to do it anyway. In this quick, […]

Direct Marketing Is Shit An Embarrassment

Eric Weaver, a Seattle-based marketer who believes that the Reign of Fluff is over, delivered his own State of the Union address today. One side is standing and loudly applauding his commentary, while the other is none too pleased. Here are some snippets: I’m sitting in on an American Marketing Association webcast/conference call right now […]