When Data Flows Freely Between Shopper And Online Store, Life Is Good

Gilt Taste - Gourmet Food, Artisan Specialties & Fine Eating Magazine

Susan Lyne, C.E.O. of the Gilt Groupe–a members-only, online seller of luxury brand goods at discount prices–spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will […]

What Would An Advertising World Without Direct Mail Look Like?

Direct mail is a huge portion of the ad business. Lots of people inside the business and outside love to hate it, but it often has a measurable effectiveness rate. Even in the Internet age, plenty of direct mail gets sent. It can be quite targeted, by demographics or neighborhoods, and often customized for the […]

Get TV Right And The Brand Can Go Long And Far

Nigel Hollis, chief global analyst at Millward Brown, writing in The Atlantic, argues that people are moved by the power of advertising, regardless of claims to the contrary. Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to […]

“This Special TV Offer” Is Increasingly Realized Online

Direct marketers are directing people to their online stores, as more and more consumers forgo dialing a toll-free number and instead log on to complete their purchase. Sonia Makurdsik, a marketing consultant for Hampton Direct, which owns PajamaJeans, told The New York Times that 70 percent of nonstore sales came from online purchases as opposed […]

How Are Your Email Relationships?

click_here_to_unsubscribe

As Editor of this fine publication, I get a lot of email. My email address is publicly displayed here, thus easily “harvested.” But here’s the thing, companies harvest my email and then subscribe to me their “opt-in” email newsletter, many of which come each week day. So, I end up opting out of something I […]

Sell It Well

“If your marketing is good enough, then selling becomes unnecessary.” -Peter Drucker Guy Kawasaki asked Dave Kerpen of award-winning social media agency Likeable Media how to be “more likeable online.” It’s a cheese-filled question, for sure, but that doesn’t bother me as much as the 10th of 10 suggestions on Kerpen’s list. 10. Don’t sell […]

Surprise And Delight

May is National Bike Month

Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I’m assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at […]

See The Problem, Fix The Problem

First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]

Direct Response Stimulates Trojan Sales

Who says the classic TV commercial is dead? Go ahead, try to avoid this trainwreck.

Nordstrom.com Clicking Video, Mobile And Social Boxes

Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company’s direct […]