Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I’m assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at [...]
Who says the classic TV commercial is dead? Go ahead, try to avoid this trainwreck.
Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom’s new site–three years in the making–promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company’s direct [...]
American Family Insurance has no gecko, but they the company’s marketing pros do have a clue. According to Ad Age, the brand’s content play, “In Gayle We Trust,” is now entering its second season with an even stronger focus on targeting and tracking new customers. American Family is also bring gaming to the forefront with [...]
Procter & Gamble and e-commerce provider PFSweb will begin operating an online store this month. Named the eStore, the online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. “We are very excited about the eStore‟s potential to reach more consumers and create new online [...]
I’ve been thinking a lot lately about how promotional marketing is benefiting greatly from advances in digital media. Now, thanks to this The Wall Street Journal piece, I can see the same might be true for direct mail. “The introduction of new media has forced [business owners] to go back and revisit the whole playbook [...]
Armando Bellmas, a photog in Charlotte, NC, works hard to impress art buyers and art directors at Queen City ad agencies to hire him. That means emails, lunches, Tweets and whatever else he can think of. Here’s something he thought of–a postcard campaign starring himself and the agencies in his sights (literally). What I liked [...]