Brands Who Are Also Publishers Also Publish Ads

Health & Beauty_ Bath, Cosmetics, Skin Care, Hai..._ Target

Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in […]

Have Your Hugged Your Bricks and Mortar Retailer Today?

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Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there’s much “work” involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a […]

Lady from Possum Trot And Other Stories

The Obama for President campaign is putting up a ton of video on YouTube, establishing (and in some cases forming) a direct connection with voters by offering content that won’t be seen on TV. In stark contrast to the Obama team’s content marking prowess, stands this attack dog approach from Mitt Romney’s team, desperate for […]

Now You Can Play With Your Schticky And Get More Out Of It

You gotta hand it to informercial guys like “Slap Chop” Vince Offer. They always seem to have something to hawk. This one even references Offer’s 2009 arrest. Which reminds me: You can find out what advertising people can truly learn from guys like the late Billy Mays, and more, in my book, which is now […]

Fans Will Gladly Pay $5 Directly To The Artist For A DRM-free Download

LCK

“Remember all that stuff people were saying 15 years ago about the Internet’s capacity for disintermediation? It’s all coming true now,” argues Fortune contributor Dan Mitchell. Case in point, comedian Louis C.K. is selling his latest standup special directly to the public at $5 a pop. In the first three days on the market, C.K. […]

“Click To Buy” Is Some Serious Grease On The Wheel

inshowPOS

As interactive TV matures, the point of sale is moving ever closer to the point of intention. According to The New York Times, nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida can now buy Schwinn bicycles, Crosley radios and Franklin Mint coins directly from programs airing on the History […]

Ring Me When You’re Seriously Interested

Marchex - A Call Advertising and Small Business Marketing Company

Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where […]

Direct To Boston

BOSTON–Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, […]

Americans Love Letters. So Will They Start Writing More?

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Just last week in my Talent Zoo column, I wrote about the struggles of the US Postal Service and the fact that I’d recently come across some old handwritten letters, the kind I haven’t gotten in years. Now it appears Albuquerque agency McKee Wallwork Cleveland wants to bring back the handwritten letter, with a project […]

Would Advertising Go Postal if the Post Office Disappeared?

Direct Mail isn’t sexy. Most people hate it, they call it “junk mail,” often for good reason. And it’s always been a less-than-desirable assignment for creatives. But a lot of money is still spent on direct, and the US Postal Service is dependent on it to survive. So what would direct mail look like in […]