4 Essential Tips for Direct Marketing Heroes

Direct marketing has a unique effect on people. It causes a kind of fervor in someone viewing your product for the first time, one so strong that the person becomes enthralled and will actually give information or a credit card number to a random website on the Internet just to get something. It almost seems like a far-fetched concept […]

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. […]

Email Wins Again

In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our […]

Push Gets Pushy, Talks Smack About Pull

Direct marketers get little respect from brand marketers, which is a shame. Everyone has something to give! Now, I see that social media marketers get little respect from direct marketers, which is also a shame. Where’s the love? Direct marketing pro, Debra Ellis, writing in Target Marketing opens her can of whoop ass with a […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

The Puyallup Fair Offers Fairly Good Sales Lessons

This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls […]

Brands Who Are Also Publishers Also Publish Ads

Every company is a media company. You hear this line from me all the time, typically as an argument for content marketing. What I don’t often discus is how brands can also profit by running ads (often from competitors) on their brand-sponsored media properties, like Target does at Target.com. Newsosaur Alan D. Mutter, writing in […]