Identifying the Different Types of Quick Response Codes

More than 50 percent of consumers who own smartphones used them to scan at least one quick response code in 2012 alone, according to eConsultancy.com. Studies have confirmed that quick response codes have become one of the newest marketing tools available that can effectively connect prospective consumers to brands and manufacturers. Viewed by many as […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

Print Advertising From Century Link Leaves Much To Be Desired

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

4 Essential Tips for Direct Marketing Heroes

Direct marketing has a unique effect on people. It causes a kind of fervor in someone viewing your product for the first time, one so strong that the person becomes enthralled and will actually give information or a credit card number to a random website on the Internet just to get something. It almost seems like a far-fetched concept […]

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

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The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference. Through Aug. […]

Email Wins Again

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In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for infographic). I’m surprised to see email rank higher than personal referrals. What does that say about the state of our […]

Push Gets Pushy, Talks Smack About Pull

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Direct marketers get little respect from brand marketers, which is a shame. Everyone has something to give! Now, I see that social media marketers get little respect from direct marketers, which is also a shame. Where’s the love? Direct marketing pro, Debra Ellis, writing in Target Marketing opens her can of whoop ass with a […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

The Puyallup Fair Offers Fairly Good Sales Lessons

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This past weekend, I went down to the Puyallup Fair, which dates back to the early 1900’s and is one of the largest in the country. Amid the rides, games, gastronomic atrocities, and livestock competitions, are hundreds of sellers pushing practically any product you could think of, and many you didn’t know existed. The halls […]