WebVisions 2011 Keynote: Read/Write World

PORTLAND—When I was young my grandpa used to ask me, “What did you learn today?” It’s a great question, and a reminder to learn something new each and every day. Which isn’t a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking […]

Ads That Provide Value To Readers, Provide Value To Publishers

Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising […]

I’m Tradigital

Agencies are ramping up on digitally-enabled talent. Again. Frankly, I see articles on this topic all the time. And the central point is always the same–if you have both a traditional and digital background, you’re golden. Yet, that’s precisely my background and I am not in high demand. I have had one headhunter call in […]

Melted Tillamook On Bread, It’s Gooey Goodness

Recipes - Tillamook

Tillamook, with the help of Hello Design in Culver City, CA, is showcasing how its product is put to good use by three buzz-worthy West Coast restaurants. All told the brand’s refreshed website features a total of 30 mouth-watering recipes with videos shot inside the kitchens of top chefs Tommy Habetz of Bunk Bar in […]

Get In Front of Agency Pros With Purse Strings, Here And Now

Sponsors

The numbers are in and interactive advertising continues to soar. According to Interactive Advertising Bureau (IAB) 2010 Internet advertising revenues totaled a record $26 billion, up 15% from 2009. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth […]

Digital Means Dollars. But What Else Does It Mean?

You may have heard that ad agencies can’t find talented and experienced digital craftsmen fast enough. Be that as it may, agencies are finding willing members of the digerati and signing them up in record numbers. According to the Star Tribune, Minneapolis ad agencies “are hopping on the social media train with lots of hires […]

Count Clicks All You Want, But Don’t Stop There

Media Life Magazine asked several media execs to answer this question: How do you talk sense to a client who insists on measuring the results of an online campaign based on what sort of click-throughs the creative is getting? Kerry Guard, senior connection planner at Wong, Doody, Crandall, Wiener in Seattle says, “the key is […]

Airport Bathroom Ads Are About To Take Off

Unless you’re former Senator Larry Craig, airport bathrooms are a place you want to get into and out of fast. Real fast. And avoid distractions. But some advertisers think there’s an opportunity there. USA Today has more on what’s coming to the bathrooms of Chicago’s O’Hare International Airport: The 40-inch digital-display screens will be placed […]

Spotlight On NW Creative: Periscopic

VoteEasy

Portland-based Periscopic is a socially conscious information visualization firm, and a featured winner in this year’s CA Interactive Annual for their work on VoteEasy, a project by the nonpartisan group, Project Vote Smart. Utilizing thousands of hours of research and a vast collection of data, this voter education tool allows the general public to quickly […]

Empty Pipes Don’t Do The Pipemaker Good

The two words, “video content” are sweet music to the ears of many thousands of people who make, optimize and deliver video content, and to millions more who enjoy watching it. While indie filmmakers and small production companies rule the creative roost, when it comes to delivery of video content, YouTube’s parent company, The Google, […]