Help Fight Boredom With Coffee And A Sense of Humor

Kaffe 1668-1

I love the black and white illustrated simplicity of Kaffe 1668′s website. When you load their home page, you find the first of 84 comic strip frames. I scrolled through all of them, but here are three to give you an idea. Share

Have Script, Will Pedal

Getting a break in Hollywood is a super-human task, best sought by those with unnaturally thick skin, insane perseverance and palpable talent. If you’re an aspiring screenwriter, you will also want to harness the power of “the crowd” to move your script up the chain and get it read by the right people. According to […]

Get Online Advertising Right, Or Get Out Of The Way

CB_yahoo

Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

The Most Trusted Name In TV Ratings Now Working To Improve Online Metrics

It’s funny, we’re always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company–the […]

Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

Spotlight On NW Creative: Digimarc Partners With The Oregonian

Do you use your mobile phone to uncover hidden or extra content? That’s what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation’s digital watermark technology will enhance their printed paper by offering smart phone users special content they […]

Giving The Colonel His Due

Speaking of iconic, KFC is memorializing Harland Sanders in what Adfreak calls, “a sprawling multimedia extravaganza” on ColonelSanders.com. The site features several quotes from The Colonel. Here’s one: “When I work, I forget my little aches and pains. When I’m really busy, I forget I ever had an ache.” The site is also soliciting stories […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business

Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today’s biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves […]

It’s Primarily Content That Creates The Connections

In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that’s so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a […]