Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

Spotlight On NW Creative: Digimarc Partners With The Oregonian

Do you use your mobile phone to uncover hidden or extra content? That’s what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation’s digital watermark technology will enhance their printed paper by offering smart phone users special content they […]

Giving The Colonel His Due

Speaking of iconic, KFC is memorializing Harland Sanders in what Adfreak calls, “a sprawling multimedia extravaganza” on ColonelSanders.com. The site features several quotes from The Colonel. Here’s one: “When I work, I forget my little aches and pains. When I’m really busy, I forget I ever had an ache.” The site is also soliciting stories […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business

Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today’s biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves […]

It’s Primarily Content That Creates The Connections

In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that’s so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a […]

World Wide Web Of Women

pew-survey-social-media-2011

Women like to share more than men. I know you need to see no proof for this position, but here’s some data to consider anyway: The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element. Source: The High Low

The Banner Is Back, As If It Never Left

Over at Mashable, Todd Wasserman highlights something I’ve believed for quite some time: While few people click through a banner ad, that doesn’t mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective. […]

A Retainer Plus Project Fees Is The Answer

A new survey from the Association of National Advertisers looks at changes in digital-agency compensation. A retainer plus project fees is now the predominant form of digital agency pay, with 66% of marketers using that approach in 2011, up from only 37% in 2009. The survey also found a growing number of marketers using a […]

Are You A Professional Services Provider, Or A Builder Of Things?

Are you more interested in “building things” than you used to be? Barbarian Group’s Rick Webb says you are.