I’ve been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here’s one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people […]
Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled “Why Digital Talent Doesn’t Want To Work At Your Company,” Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for […]
The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.
Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where […]
Getting a break in Hollywood is a super-human task, best sought by those with unnaturally thick skin, insane perseverance and palpable talent. If you’re an aspiring screenwriter, you will also want to harness the power of “the crowd” to move your script up the chain and get it read by the right people. According to […]
It’s funny, we’re always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company–the […]
The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]
Do you use your mobile phone to uncover hidden or extra content? That’s what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation’s digital watermark technology will enhance their printed paper by offering smart phone users special content they […]