Any Client Can Score By Running The Digital Media Playbook

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I’ve worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of […]

SocialVibe And Their Brand Partners Hope To Earn Your Attention

SocialVibe_s Voluntary Ads Aim To Make The Internet Free | Fast Company-1

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.” “Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable […]

Make Media Complexities Simple, Make A Lot of Money

I’ve been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here’s one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people […]

Digital Talent Needs More Than A Job. But All Talent Does.

Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled “Why Digital Talent Doesn’t Want To Work At Your Company,” Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for […]

That Banner’s Been To Hell And Back

The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.

Ring Me When You’re Seriously Interested

Marchex - A Call Advertising and Small Business Marketing Company

Direct marketers, take a bow. According to BusinessWeek, when digital ads lead to a phone call, conversions soar. Call advertising has been available for several years but has gotten a boost as smartphone sales take off. Less than a year ago, Google reported it was connecting millions of phone calls via click-to-call each month (where […]

Help Fight Boredom With Coffee And A Sense of Humor

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I love the black and white illustrated simplicity of Kaffe 1668′s website. When you load their home page, you find the first of 84 comic strip frames. I scrolled through all of them, but here are three to give you an idea.

Have Script, Will Pedal

Getting a break in Hollywood is a super-human task, best sought by those with unnaturally thick skin, insane perseverance and palpable talent. If you’re an aspiring screenwriter, you will also want to harness the power of “the crowd” to move your script up the chain and get it read by the right people. According to […]

Get Online Advertising Right, Or Get Out Of The Way

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Former Yahoo CEO Carol Bartz was sent packing this week for failing to meet performance goals, according to The Wall Street Journal and several other sources. The Journal points out that Yahoo’s focus on producing content is part of the problem at the portal. “People tell me that content is king, but that is not […]

The Most Trusted Name In TV Ratings Now Working To Improve Online Metrics

It’s funny, we’re always hearing about how the online space is so measurable, therefore attractive to advertisers; yet, how often do we ask what exactly is being measured and by whom? Because measuring clicks is a direct marketing practice that does nothing to explain the overall value of an online ad. Enter the Nielsen Company–the […]