The Eyes Have It

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When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, […]

What The King Commands: Digital Bonds For Digital Natives

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Television advertising is not now dead, nor will it soon be. But that doesn’t mean it hasn’t been diminished by the great leveler. And if your best customers are digital natives, hello…you’ve got to fish where the fish are. According to Fortune, that is Nike’s precise intention, and the reason Nike Digital Sport, a new […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Beers And A Breach

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Heineken, the world’s third-largest brewer, is busy striking deals directly with Google, and now according to Ad Age, with Facebook. Asked how the Facebook deal would affect the Google pact, Heineken told Ad Age: “These are two different platforms [that] … complement Heineken’s strategy to be ‘part of the conversation.’ Facebook is a social media […]

“Click To Buy” Is Some Serious Grease On The Wheel

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As interactive TV matures, the point of sale is moving ever closer to the point of intention. According to The New York Times, nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida can now buy Schwinn bicycles, Crosley radios and Franklin Mint coins directly from programs airing on the History […]

Shazam Now For More

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Shazam is an awesome app. It listens to songs on the radio and tells you the name of the track and artist. Technology… Apparently, Shazam will also listen to TV ads. General Mills’ Pillsbury Crescents brand is using Shazam for TV to reach busy millennial moms. When viewers see the TV spot, they can open […]

On The Up and Up

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The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 […]

A Handset For Illustrators And People Who Like To Draw

According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The “Create My Tweet” campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here’s a bit more content […]

Enough With “The Press Room” Approach To Web Design

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You have 48 hours to come up with a new “daring and forward-thinking” website for a pop star. Go. That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person. Wow, what […]

Who Makes More Noise? Brands With Big Budgets or The Citizens of The Digiverse?

Misguided digital strategies have created “huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online,” according to a new study from WPP’s TNS unit. Noise is one way to look at […]