Digital Means Dollars

Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here’s one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool […]

Let’s Not Get Carried Away With All the Tweaking and Testing

Digital media is trackable and malleable. These two facts are creating new opportunities in marketing services and a degree of tension in Old Adlandia. According to The New York Times, “a new breed of companies” is emerging to tweak the hell out of online creative. They create hundreds of versions of clients’ online ads, changing […]

Women Like To Get Things Done Online

According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online. Microsoft, Mindshare and Ogilvy & Mather have been studying women they call “digital divas.” Let’s examine some of their findings: “There are women we found who actually have standing orders with Amazon for their toilet paper,” […]

Branding’s Foundational Concepts Are Being Rewritten On the Fly

Writing in Adweek, Bob Greenberg, chairman of R/GA in New York works out one of the more important topics of our advertising day. Namely, how in the world a brand can remain consistent in its messaging when it has to be everywhere at once, constantly on and open to dialogue. First, brands cannot be created […]