Denver Decluttered

Denver digital design firm, FL2, helped Greenville identity firm, Brains On Fire, relaunch its site earlier this month. Now, they’ve done it again, this time turning the code on themselves. The Denver Egotist notes that FL2 “continues to impress us with their simplicity, their usability, and their fresh perspective on user interaction.” Share

Ode To The Independent Craftsman

self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we’re about to go for brunch. I clicked through to the reviewer’s page and then on to his site, where I found this copy: Hi, my name’s Jon Raasch. I’m an independent web developer in […]

Tradigital Talent Is Still Rare In These Parts

Owen Hannay, chairman and CEO of Dallas agency Slingshot, suggests in Adweek that clients ought to ask five tough questions of agencies proposing to handle both traditional ad duties and digital marketing. 1. Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? […]

Your Friend The President

We noted here several times last fall that Barack Obama’s rise to power is a new textbook for brand marketers worldwide. In it, they’ll find chapters on crafting a winning vision, speaking from the heart, and how to motivate people on the ground. All good things to know. Matt Bai, who covers politics for the […]

Mastering Any Discipline Is A Great Beginning

Writing in Ad Age, Reuben Steiger is CEO of Millions of Us reflects on why the traditional agencies failed to swoop in on the digital planet, making it their own, ten years ago. 1. Traditional agencies were in the process of distancing themselves from production work. 2. The web looked crummy. Ad agencies are about […]

Public Confessions To Arouse Interest In “Big Love”

One needn’t encourage anonymous confessions on the Internet. There are hordes of people ready, willing and able to tell all sorts of things about themselves. HBO, in its latest promotion for “Big Love,” is taking advantage of this interest in sharing prurient content. In fact, HBO has a Web of Secrets microsite packed with R-rated […]

Bring A Balanced Attack

Earlier this week a student in England asked if it is now more beneficial for companies to advertise on the internet rather than on television? Bob Hoffman, who owns an agency in San Francisco that makes TV spots for McDonald’s and Toyota, says, “no.” Beverly Thorne, senior VP-marketing, Century 21 is of another mind. According […]

Indie Design Collectives Way of the Future

Web developer, Brian Warren of Be Good Not Bad, has some seriously positive energy to share, particularly with people like him who freelance, consult or work in small agencies. Don’t get me wrong. I’m under no illusions about the state of the world economy. But it’s times like these I’m very glad I’m not working […]

A Pean To Incremental Profit

Adliterate’s Richard Huntington sees a difference between accountability and effectiveness. I’m not sure I do, but let’s go with his vision for a moment: …the standard measure for return on investment would appear to be the difference between the cost of the campaign and the cost of reaching the same number of people in more […]

Respect The Channel, Or Be Swept Out To Sea

“Social media.” Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who […]