LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

News And Paper Need A Separation

The negative news about newspapers is deafening. The Philadelphia Inquirer, Chicago Tribune, Los Angeles Times, Seattle Post-Intelligencer, San Jose Mercury News, and now the San Francisco Chronicle are all battling for their very existence. Some might make it, others might not. Everyday this drama plays out, side by side with the dramas in our financial […]

Digital Elites To Descend On Cinci

According to Ad Age, the digertati are slated to be in Cincinnati on March 9th for “Digital Hack Night” at P&G headquarters. Some of the biggest names in digital and social media — including top executives from Google, Facebook, MySpace and Twitter — are expected to attend. “It is about learning and engagement, and we’re […]

Bore Me Once

Science fiction writer David Niall Wilson offers “ten thoughts about the internet,” all of which are spot on. Here’s his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe – these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid […]

Palo Alto, We’ve Got A Problem

Randall Rothenberg’s book, Where the Suckers Moon was instrumental for me at the beginning of my ad career, probably because the book’s release (October 25, 1994) and my interest in the business coincided. Today, Rothenberg is President of the Interactive Advertising Bureau (IAB). As such, he’s concerned with the lack of creativity in Interactive media. […]

Not Schlotzsky, Schlovsky

Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency’s parent company. According to The Wall Street […]

Oral Care Becomes Packaged Good, Rednecks Rejoice

What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]

The Standard for Case Studies Has Been Rewritten

W+K/London gave birth to a new agency site to showcase their work. In a sea of bad agency credentials sites, this one is exceptional. One minus…there doesn’t appear to be any embed code for the series of videos that showcase the campaigns. But click through and watch this Nokia case study. A standard gallery and […]

Sorrell Steering Ship Through Tough Passages

Jennifer L. Schenker of BusinessWeek flew to Greece to spend time with 250 WPP staffers busy embracing their digital futures. The reporter said Sir Martin Sorrell, while dressed casually, did not seem relaxed. I suppose it’s hard to concentrate when your stock loses 45% of its value in one year. Yet, concentrate Sorrell and his […]

KCI to LGA and Points Beyond

Y&R is reaching out to VML in Kansas City, hoping the shop can be its digital knight. According to Adweek: WPP Group’s Young & Rubicam has forged a strategic alliance with sister digital shop VML that also gives VML a platform to become a global player. VML CEO Matt Anthonyw will assume the role of […]