A Textbook “Marketing As Service” Example

SPAR, founded in the Netherlands in 1932, is the world’s largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT’s AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They […]

The Metaphysics of Modern Communications

Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a ‘born digital’ consumer, I’m engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now […]

1-To-Many Times 7 Mil

The people have something to say. Power to the people. That’s the idea I get after looking through “Media Shifts to Social,” a slide show from Netpop Research. According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]

News And Paper Need A Separation

The negative news about newspapers is deafening. The Philadelphia Inquirer, Chicago Tribune, Los Angeles Times, Seattle Post-Intelligencer, San Jose Mercury News, and now the San Francisco Chronicle are all battling for their very existence. Some might make it, others might not. Everyday this drama plays out, side by side with the dramas in our financial […]

Digital Elites To Descend On Cinci

According to Ad Age, the digertati are slated to be in Cincinnati on March 9th for “Digital Hack Night” at P&G headquarters. Some of the biggest names in digital and social media — including top executives from Google, Facebook, MySpace and Twitter — are expected to attend. “It is about learning and engagement, and we’re […]

Bore Me Once

Science fiction writer David Niall Wilson offers “ten thoughts about the internet,” all of which are spot on. Here’s his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe – these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid […]

Palo Alto, We’ve Got A Problem

Randall Rothenberg’s book, Where the Suckers Moon was instrumental for me at the beginning of my ad career, probably because the book’s release (October 25, 1994) and my interest in the business coincided. Today, Rothenberg is President of the Interactive Advertising Bureau (IAB). As such, he’s concerned with the lack of creativity in Interactive media. […]

Not Schlotzsky, Schlovsky

Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency’s parent company. According to The Wall Street […]

Oral Care Becomes Packaged Good, Rednecks Rejoice

What have you just seen? Some stupid human tricks, yes. But what else? If you said, “one episode in a multi-layered brand sponsored digital narrative,” you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident’s new Xtra Care gum, which not incidentally promises to “protect, […]