David Armano makes really nice graphics to support his points. But what you are about to read is heresy to old schoolers. “The Big Idea” is still very much alive and well–but it’s less relevant than it’s ever been. Especially big ideas that start with a top down broadcast messages first. This is campaign thinking […]
Digital advertising at its best promises to deliver the right message to the right person at the right time. MySpace, for one, is working to fulfill this promise. Last October, MySpace launched a self-service advertising product called MyAds that allows small businesses to buy ads on its site. Today there are rumors that MySpace will […]
Valentina Vescovi is covering the Latin America beat for Ad Age. Today she writes about the digital lag in South American markets. She also mentions the opportunity for growth. Mauricio Mazzariol, founder of the Brazilian Bigman shop and, since last January, part of the Wieden & Kennedy team in Portland, Ore., says: “Brazil has a […]
James Dowd believes we’re on the verge of mass customization, a shift in production that will dramatically change the manufacturing score. Everyone knows digitization screwed up publishing, music and film. You think that process is over? Oh no, the next revolution is the digitization of actual, physical stuff. The current economy is only pushing that […]
The redesigned BobDylan.com has a tricked out record player that’s available as a pull down menu. Maybe it’s no big thing, but I like it. A lot. The scratchy man from Minnesota belongs on vinyl.
The IBM Institute for Business Value is comprised of more than 50 consultants who conduct research and analysis across multiple industries and functional disciplines. The institute has a worldwide presence, drawing on consultants in eleven countries to identify issues of global interest and to develop practical recommendations with local relevance. According to Adweek, IBM’s researchers […]
Facebook’s recent redesign–a move that it made it more Twitter-like among other things–is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they’re weaving them into the experience, which […]
McCann’s Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers “nine aphorisms for digital communication this year.” Here’s one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers — and we need new ways […]