Ninja Says Download IE8

The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has […]

Yet Another Facebook Story: Brands In The Stream

Facebook’s recent redesign–a move that it made it more Twitter-like among other things–is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they’re weaving them into the experience, which […]

Have Data? Mine Its Meaning. Showcase The Results.

McCann’s Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers “nine aphorisms for digital communication this year.” Here’s one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers — and we need new ways […]

Do You Pretend To Work?

If you pretend to work (and who among us doesn’t?), you’ll want to make sure you have the insanely expensive Microsoft Office for Mac suite of applications installed on your machine. Then the trick is to keep Excel, Word and Power Point open at all times on your desktop. That’s the trinity of seriousness, even […]

Win the Influencers, Win the Game

Shiv Singh of Razorfish names 10 trends in “social influence marketing,” a term his agency coined to describe what old timers simply call Word of Mouth. It’s just that it’s digital now, so the lexicon is expanding (not always in a good way). Here’s what Singh and his colleagues see unfolding: 1. Social media usage […]

Yet Another Facebook Story: 566% More Time Spent

Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet. I’d say this graphic pretty much captures the major media trend of the moment: Morrissey adds: The search for a workable ad model is even more urgent now that social media has broken out of the […]

A Textbook “Marketing As Service” Example

SPAR, founded in the Netherlands in 1932, is the world’s largest international food retail chain with nearly 16,000 stores in 34 countries. According to JWT’s AnxietyIndex*, SPAR supermarkets in Prague have launched a special online tool to help consumers deal with the economic crisis. Consumers can print a new discount shopping voucher every day. They […]

The Metaphysics of Modern Communications

Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a ‘born digital’ consumer, I’m engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now […]

1-To-Many Times 7 Mil

The people have something to say. Power to the people. That’s the idea I get after looking through “Media Shifts to Social,” a slide show from Netpop Research. According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users […]

LinkedIn Is Serious

Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a […]