Spotlight On NW Creative: Rational Interaction Grows With Substance

I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Two New Commercials Use Anti-Digital Sentiments To Sell Things

Let’s make fun of digital culture, shall we? It’s certainly an easy target. Post by AdPulp.   With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and […]

Publicis Groupe’s Digerati Join NYC Media Lab

In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy’s priorities coming in to the […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]

Dissatisfied Clients Claim Digital Strategists Not Getting It Done

Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% […]

Search Advertising Is Digital’s Big Dog

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]