An Editor Focuses On His Customers And Wins

We’ve published a ton of posts here about the need for marketers to realize they’re in the media business today. Here’s one about a media company realizing that they’re in marketing. John Yemma, Editor of The Christian Science Monitor, in a guest editorial on PaidContent says: What we’re learning is that the key to building […]

Iain Tait, Free-Range Idea Farmer

You may have heard, Iain Tait is leaving Poke/London for Wieden+Kennedy/Portland. In his new position Tait will be top digital dog at an agency reared on TV, and one that’s been slow to pick up the digital ball. If this article by Tait in New Media Age is any indication, he wants to bring new […]

Brand Loyalty Is Tough To Measure, Until You Convert It Into Sales

James Cherkoff of Modern Marketing has a new and interesting take on David Ogilvy’s admonition, “We sell, or else.” That most crucial aspect of markets and marketing, the Point-Of-Purchase (P-o-P) is changing quickly and in some very surprising ways. In doing so, this shift is throwing light on some long-standing weaknesses of the marketing industry, […]

Not Your Father’s Creative Execution

Buick’s new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick’s new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, “To create […]

Digi Dollars

Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice […]

Listening To The Listeners

Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with […]

Matt Mason On Competing With Pirates And Other Matters

Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.

Conversation Starters – What Brands Are Made Of

Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is “remark-worthy.” Because it’s kind of difficult to start a conversation around the brand if it isn’t. When someone talks about your offering, is there a 10-second sound bite that is “re-tweetable” on Twitter? […]