I couldn’t help notice this banner ad for Zaxby’s, a chain of fast-food restaurants here in the Southeast. While the banner rotates to explain a particular promotion, the right side stays interactive. It not only tells you about the promotion, it gives you interactive options–send to a friend, friend the brand on Facebook, etc–all straight […]
Season three of Mad Men starts August 16th on AMC. To promote the new season, AMC has unleashed an avatar virus. Linda Holmes of NPR explains: If you’ve seen your Facebook or Twitter feed over the last week turn into a patchwork of little cartoon heads, you’re probably experiencing the effects of Mad Men Yourself, […]
I don’t believe they teach media planning at Haverford College, but Lena DerOhannessian, Southern Comfort’s U.S. marketing director, learned it somewhere (and learned it well). According to Ad Age, Brown-Forman’s Southern Comfort brand — weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on […]
Ernie Schenck’s column in the current print edition of Communication Arts is called “Creativity Interruptus.” In the piece Schenck details the difficulty he has concentrating in a world full of digital distractions. Schenck says, “It’s mind-popping, all the stuff that’s just waiting inside that T1 line, just chomping at the bit, aching to get inside […]
HowStuffWorks.com (part of Discovery Communications) is ready to answer your questions. That is, if your questions are “How does nicotine work?” Or “Is hyrdogen fuel dangerous?” And so on.
Toyota Prius and Dictionary.com are working together on an innovative contextual advertising program. According to The Wall Street Journal: With help from Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also […]
Jeff Jarvis says the darndest things. In response, The Ad Contrarian says things too. …the internet has created a new species of human being. And these new human beings live in a wonderful world in which they have relationships with all the companies that make the products they use. And the only time companies need […]