Want to Navigate The Digital Wilds? Find A Trusty Guide Service.

Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand […]

One In Ten Chinese Internet Users “Drink” Pepsi

For it’s fourth annual Creative Challenge in China, Pepsi partnered with Tencent, China’s internet giant, to effectively allow Chinese netizens the ability to twitter, blog and IM their birthday wishes to China. Here’s a look at some of the wishes: The People’s Intermediate Court as the brain, national defense as the heart, people’s livelihood as […]

Soap So Strong It Washes The Web

I’m really glad Gavin Mevius of Jawbone.tv took the time to describe the inner workings of PartyAcrossTheInternet.com, a digital promo from Axe Bodywash, a.k.a. Lynx, because my brain might have blown a gasket trying to decode it. The experience starts on a fake Men’s Magazine known as Ralph, set to a remix of KiD CuDi’s […]

Cheese Is A Burger’s Best Friend

Cheese & Burger Society is a site from Wisconsin Milk Marketing Board that you don’t want to visit on an empty stomach. If you do, you may find yourself longing for an unhealthy but highly satisfying meal. The site uses a rolodex format to walk you through a bevy of delicious looking burgers all adorned […]

Thanks To Some People From Miami, Boulder’s Creative Rep Continues To Develop At Rapid Pace

For the past 20 or so years, advertising finishing schools like Portfolio Center, Miami Ad School and Creative Circus have served as a primary route to a better portfolio and job offer at a top firm. Then came VCU and its Masters program, offering something the others do not, namely a Masters degree from an […]

Coming To The Big Screen This Fall

On the 40th anniversary of the Internet, WE LIVE IN PUBLIC tells the story of the effect it is having on our society as seen through the eyes of the greatest Internet pioneer youve never heard of, visionary Josh Harris. Award-winning director, Ondi Timoner (DIG!), documented his tumultuous life for more than a decade, to […]

An SEC Shocker: Digitally-Enabled Fans Run Up The Score On Flatfooted Conference

The Southeastern Conference (SEC) is trying to restrict the use of social media by its core constituency–its fans. According to Michael Kruse of St. Petersburg Times: The SEC, one of college sports’ biggest, richest, most prominent conferences, earlier this month sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits […]

Banner Ads Get Savvier

I couldn’t help notice this banner ad for Zaxby’s, a chain of fast-food restaurants here in the Southeast. While the banner rotates to explain a particular promotion, the right side stays interactive. It not only tells you about the promotion, it gives you interactive options–send to a friend, friend the brand on Facebook, etc–all straight […]

Insert Yourself Into The World of Sterling Cooper

Season three of Mad Men starts August 16th on AMC. To promote the new season, AMC has unleashed an avatar virus. Linda Holmes of NPR explains: If you’ve seen your Facebook or Twitter feed over the last week turn into a patchwork of little cartoon heads, you’re probably experiencing the effects of Mad Men Yourself, […]

Marry Digital To Experiential And Don’t Look Back

I don’t believe they teach media planning at Haverford College, but Lena DerOhannessian, Southern Comfort’s U.S. marketing director, learned it somewhere (and learned it well). According to Ad Age, Brown-Forman’s Southern Comfort brand — weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on […]