The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans to digital advertising is …
Spotlight On NW Creative: Digimarc Partners With The Oregonian
Do you use your mobile phone to uncover hidden or extra content? That's what QR codes are all about but QR codes have yet to catch on in a big way. Regardless, The Oregonian is betting that Digimarc Corporation's digital watermark technology will enhance their printed paper by offering smart phone users special content they they can unlock and experience. The Oregonian launched the new feature on Sunday, …
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Giving The Colonel His Due
Speaking of iconic, KFC is memorializing Harland Sanders in what Adfreak calls, "a sprawling multimedia extravaganza" on ColonelSanders.com. The site features several quotes from The Colonel. Here's one: "When I work, I forget my little aches and pains. When I'm really busy, I forget I ever had an ache." The site is also soliciting stories from the crowd. Here's a story from Lorri Jewell: "I met the …
Roger McNamee On HTML5 And The Future of The Web
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
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Tech Giants Make A Killing From Contextual Advertising, But They’re Not In The Media Business
Adweek’s deputy editor, Chip Bayers, sounds off in his cover story on some of today's biggest media companies masquerading as tech companies. Google and Facebook, in particular, have a problem with the media company label, for it means their businesses are based on selling ads, not technology solutions. As one might imagine, thinking of themselves as media companies goes against the grain in a culture founded by …
It’s Primarily Content That Creates The Connections
In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that's so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it's not really a social strategy, as much as a search-engine-optimization strategy. We aren't necessarily …
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World Wide Web Of Women
Women like to share more than men. I know you need to see no proof for this position, but here's some data to consider anyway: The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element. Source: The High Low …
The Banner Is Back, As If It Never Left
Over at Mashable, Todd Wasserman highlights something I've believed for quite some time: While few people click through a banner ad, that doesn't mean it has no value. For instance, click-through is actually a poor measure of performance. It’s impossible to click through a billboard ad, for example, but that doesn’t mean it’s not effective. If you drive the same way to work every day for a month and see that same …
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