Going Deep, Digitally

Ed Cotton likes the contrary thinking found in Jonathan Harris’ new piece, “World Building in a Crazy World”. I do too. Very much. Here’s what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world […]

Data Destroyed, Tears Shed

GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet’s first Websites in the process. Who cares? Digital archivists care, that’s who, and maybe a few disgruntled GeoCities customers. “GeoCities was the largest self-created folk-art collection in the history of the world,” says Jason Scott, 39, leader of […]

Eyetracking Study Says Text Is Best

Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that’s exactly the wrong direction. According to […]

Interactive Marketing Is Relationship Marketing

Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand’s ‘voice’, but generally it’s applied to mass […]

Are You Ready To Get Digital Right?

Jon Gibs, Vice President, Media Analytics at Nielsen is offering up a 16-page report on “Integrated Measurement in a Multi-Screen World.” Gibs asks: If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow? He then follows the question with this sage piece of […]

Awareness Is The Start Of The Sales Cycle

Banner ads don’t work. Of course they do. That’s pretty much where the argument lies. Popular Web sites are chock full of paid banners, and the people who place them are in their offices crunching numbers to determine the return on investment, which is one of the more imperfect sciences. Here’s what Alan Wolk has […]

Data Might Open A Door, But It’s Going To Take More Than Data To Be Invited In

Accenture, the management consulting, technology services and outsourcing company that pays Tiger Woods to be its spokesman is now entering a relationship with Adchemy, a Silicon Valley digital marketing company. According to New York Times: Adchemy is one of several ambitious young companies trying to employ cutting-edge computing techniques — including machine learning, statistical inference […]

Want to Navigate The Digital Wilds? Find A Trusty Guide Service.

Shar VanBoskirk, an analyst for Forrester, spent some time in Denver this week with a group of marketing exces that work for Kaiser Permanente, Genesco Retail, Radio Shack, Jones Apparel, and Adidas America. Her big takeaway: That one of the greatest challenges for interactive marketers today is getting support and cooperation from their traditional brand […]

One In Ten Chinese Internet Users “Drink” Pepsi

For it’s fourth annual Creative Challenge in China, Pepsi partnered with Tencent, China’s internet giant, to effectively allow Chinese netizens the ability to twitter, blog and IM their birthday wishes to China. Here’s a look at some of the wishes: The People’s Intermediate Court as the brain, national defense as the heart, people’s livelihood as […]

Soap So Strong It Washes The Web

I’m really glad Gavin Mevius of Jawbone.tv took the time to describe the inner workings of PartyAcrossTheInternet.com, a digital promo from Axe Bodywash, a.k.a. Lynx, because my brain might have blown a gasket trying to decode it. The experience starts on a fake Men’s Magazine known as Ralph, set to a remix of KiD CuDi’s […]