iAd: Keeping Free Apps Free And Other Reasons For Being

According to The Guardian, Apple has taken more than $60 million in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. Steve Jobs, Apple’s chief executive, said: “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to […]

Dynamic, Real Time Display Ads Better Than The Current Dross

According to ClickZ, The Google is quietly testing a new display ad format that integrates a marketer’s tweets and allows people to follow said marketer without leaving the page they’re on. Google has made no announcement regarding the program, but Qualité Search Marketing, a firm based in Oslo, Norway, said it was invited by Google […]

She Shall Seek And She Shall Find–Where’s Your Brand In That?

Writing on Harvard’s Nieman Journalism Lab, Gina Chen, a 20-year veteran newspaper journalist makes some good points about information consumers today. The people formerly known as the audience know if they want a certain type of information, they head to Twitter. Another type, they’ll go to YouTube. Something else, that’s what FourSquare is for. It’s […]

Lévy Has His Horses, But Will They Run?

The Wall Street Journal has some interesting quotes from Publicis Groupe CEO, Maurice Lévy, regarding the need to grow the holding company’s digital acquisitions. “There is nothing big left to buy,” Mr. Lévy, chief executive of Publicis, said in an interview Monday. “However, digital advertising still heralds many unknown opportunities.” “The shock that the Internet […]

You Can Choose To Add Value, Or Fast Become Invisible

I’m juggling two excellent posts about the pressing need for branded utility in the digital space. One post is from Patricia McDonald, Planning Partner at CHI. In a guest appearance on BBH Labs she says: The very idea that marketing can add value is nigh-on heretical in a digital landscape where the prevailing attitude is […]

You Can Learn To Innovate, Or Fall Far Far Behind

PORTLAND–Webtrends maintains offices on the top floor of a 16-story building in the heart of Portland’s business core. The analytics firm has kindly opened its conference room today to Portland Ad Fed, which is hosting a Pop Art-sponsored luncheon with Renny Gleeson, Wieden + Kennedy’s Global Director of Interactive Strategy. There are two kinds of […]

It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented the following material in Madrid recently. why digital isn't about digital View more presentations from Andy Whitlock. Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great […]

Someone, Somewhere Is Going To Create Beautiful And Effective Digital Advertising For The Win

Paris-based freelance writer and media consultant, Frédéric Filloux, says digital advertising sucks and the ad business is suffering from “lethal self-complacency.” In the news business, we have a rule of thumb: an electronic reader brings 15 to 20 times less in advertising revenue than a print reader does. I’ll stop short of saying this dire […]