Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They […]

Lots Of Small Business Clients Need Lots Of Help, Media Companies Are Cool With That

Media companies are increasingly turning to marketing services as a revenue source. And it seems that newspapers are well positioned to do so on a local basis, where they already have traction with the small- and medium-sized businesses that advertise in their pages. According to Crain’s Chicago Business, Tribune Co. is starting a new consulting […]

Digital Semantics: One Man’s Banner Is Another Man’s Display Ad

I’m confused by this bit of news from MediaWeek: MSNBC.com will roll out a sweeping redesign that encapsulates what publisher and general manager Charlie Tillinghast called “a major rethinking of what a news site is.” At the heart of that redesign is a philosophy that Web pages needn’t be text centric, and that Web ads […]

Adding Clicks To A Classic

Through the use of immersive technology, visitors to Burberry.eu are now able to select and control the view and of the brand’s latest campaign, cast and products. “I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the […]

Careful With That Lead TV, The Internet Is Coming For You

Despite claims from some ad pros that online advertising doesn’t work very well, there’s no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back. According to The […]

Do Something Real, Take Home A Lion

Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia’s Signpost campaign. “I really like Nokia’s World’s Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile — and was […]

Kill Your Scapegoat And Concentrate

Harvard professor of psychology, Steven Pinker, writing an Op-Ed in The New York Times defends the use of digital media in our quest for knowledge. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be […]

adidas Wants You To Pick A Superhero And Play The Game

The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world’s biggest sporting event. The adidas World Cup trailer leads to the brand’s Facebook page where 32 players, one for each […]