Now THIS Is Honesty In Advertising

At least they’re up front about it. Share

For Commodities To Compete, Real Value Has To Be Found In The Brand And the Experiences It Creates

Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there’s hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG […]

Digerati 3 – Adverati 7 In The First

Brian Morrissey of Adweek has been reading the latest report from Forrester so we don’t have to. Forrester Research conducted a “state of interactive agencies” survey of about 100 global interactive marketers. It found just 23 percent believed their “traditional brand agency” is capable of planning and managing interactive marketing activities. About 46 percent did […]

Online Advertising Does Work When It’s Properly Managed, Analyzed and Optimized

Frank Addante, CEO and Co-Founder of Rubicon Project wants to “keep the Internet free and fuel its growth.” His team plans to do this by helping publishers make money from under-utilized online ad space. Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 […]

Shouldn’t Landing Pages Be Called Departure Pages?

I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There’s so much to take in on the Web–it’s nice to see these professional communicators make non-taxing first impressions. Share

Stream With Me

My jaw is on the ground. Social media scholar, Danah Boyd, spoke at Web2.0 Expo in New York yesterday and now her talk is available in “print” on her site. Here’s one bite of that nourishing feast: Consider what it means to be “in flow” in an information landscape defined by networked media and you […]

Who Has The Digital Answer? He Does! No, She Does! No, I Do!

Ad Age asks, “Does the Industry Need Big Digital Agencies Anymore?” I don’t believe it’s a rhetorical question. Anthropologist Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed, it’s the only thing that ever does.” Oh right, we’re not talking about changing the world here, we’re […]

Going Deep, Digitally

Ed Cotton likes the contrary thinking found in Jonathan Harris’ new piece, “World Building in a Crazy World”. I do too. Very much. Here’s what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world […]

Data Destroyed, Tears Shed

GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet’s first Websites in the process. Who cares? Digital archivists care, that’s who, and maybe a few disgruntled GeoCities customers. “GeoCities was the largest self-created folk-art collection in the history of the world,” says Jason Scott, 39, leader of […]

Eyetracking Study Says Text Is Best

Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that’s exactly the wrong direction. According to […]