If you want to sell... Show, don't tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like "Park Assist" would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford's technology works. http://youtu.be/Bj2VP9Nyqow Agency: BBR …
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