It’s 2014, Do You Know Where Your Investment In Content Is?

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When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of […]

Data Informs Strategy And Creative (Don’t Fight It)

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The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […]

Spotlight On NW Creative: Rational Interaction Grows With Substance

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I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Two New Commercials Use Anti-Digital Sentiments To Sell Things

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Let’s make fun of digital culture, shall we? It’s certainly an easy target. Post by AdPulp.   With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and […]

Narrowing Down the Necessary Features of Your Online Shopping Cart

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The whole world shops online. Before you purchase your product on an online merchant’s site, you have probably noticed that it is listed in the site’s cart. The notion of cart functionality sounds simple, but understanding the technology supporting this platform requires some prior knowledge. Simply put, a shopping cart is an online business’s content […]

Publicis Groupe’s Digerati Join NYC Media Lab

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In a quest to innovate and apply leaner methods to age old practices, agencies are increasingly acting like media and technology companies. In one such move, Publicis Groupe—agency parent to DigitasLBi, MRY, Razorfish and VivaKi—is joining the NYC Media Lab as a corporate member. Other partners include AT&T, ESPN, HBO, Hearst, NBCUniversal, News Corp., Time […]

Colleen DeCourcy’s New Digital Lodge Gets Five Stars From Dan And Dave

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After 15 months on the job as Wieden + Kennedy’s new digital marketing maven, Colleen DeCourcy, has been named partner at the Portland-based global agency. According to Adweek, each of the 11 W+K partners has an equity stake in the independent agency and helps shape its priorities. One of DeCourcy’s priorities coming in to the […]

Clear A Digital Pathway To Engagement, Brand Preference and Customer Loyalty

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Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner’s understanding of Marshall McLuhan’s thinking on hot and cool media, Lindenbaum likely deserves said title change. […]