When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana] Share

Want To Win At The Shelf? Hire Bad Ass Designers.

According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed […]

Moments With Mau

Designer Bruce Mau has a site one can spend quality time on–as it should be. I found this compilation of TV interviews there and much more. His “Incomplete Manifesto For Growth” (found on his site) is a wonderful document. Here’s but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are […]

Spotlight On NW Creative: Draplin’s Merch Pile

Pens and pencils. A simple wall calendar and durable little 48-page notebooks. Basic shit, right? Right. But take that basic shit and put some passion into it. Some craft. Then maybe you’ve got something. In the case of Field Notes, Aaron Draplin of Draplin Design Co. in Portland and Jim Coudal of Coudal Partners in […]

The Right Thing, Designed

[Purchase this poster at Harmonie Intérieure] Share

Help Jelly Look Good

Jelly Helm dropped a leaflet at last night’s AIGA event with Aaron Draplin. All it says is he’s seeking a design assistant. But then you click over to his site and there’s this: Share

One Man, Many Missions – Aaron Draplin on Life, Design and Making Things The Right Way

PORTLAND–An overflow crowd of designers, ad people, snowboarders and other Stumptown characters packed “The Cleaners” at the Ace Hotel last night to hear from Portland-based designer Aaron Draplin, 36, of Draplin Design Company (DDC). The event was hosted by AIGA and 52 Ltd. Draplin is a big man and his work is even bigger. The […]

Agency Owners (and Managers), Check This List Twice

Peleg Top of Top Design, writing in the December issue of HOW, offers creative agency owners 10 tips on what NOT to do. (Editor’s note: HOW doesn’t offer its magazine content online, or I would link to it.) Here’s his list: Mistake #1: Not having a marketing plan. Mistake #2: Not priming the pump. Mistake […]

Portland’s Other Powerhouse, Ziba Design, Helping Take China’s Top Sports Brand To The Next Level

I was intrigued by a four paragraph story in The Oregonian today. Here it is, in part: Li Ning Co., China’s largest footwear and apparel maker, plans to open a Portland store in January that will be its first outlet outside Asia. Li Ning already has a research and development center in the Pearl District. […]

Spotlight On NW Creative: Dave Selden’s Fleas

Dave Selden is Design Director at Pop Art and he has some advice for how to present a design portfolio, but the advice is applicable beyond design. Selden also recounts his migration story (he’s from Iowa). When I moved to Portland in 2001 without a job, it was in pretty tough economic times. Most agencies […]