According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed […]
Designer Bruce Mau has a site one can spend quality time on–as it should be. I found this compilation of TV interviews there and much more. His “Incomplete Manifesto For Growth” (found on his site) is a wonderful document. Here’s but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are […]
Pens and pencils. A simple wall calendar and durable little 48-page notebooks. Basic shit, right? Right. But take that basic shit and put some passion into it. Some craft. Then maybe you’ve got something. In the case of Field Notes, Aaron Draplin of Draplin Design Co. in Portland and Jim Coudal of Coudal Partners in […]
[Purchase this poster at Harmonie Intérieure]
Jelly Helm dropped a leaflet at last night’s AIGA event with Aaron Draplin. All it says is he’s seeking a design assistant. But then you click over to his site and there’s this:
PORTLAND–An overflow crowd of designers, ad people, snowboarders and other Stumptown characters packed “The Cleaners” at the Ace Hotel last night to hear from Portland-based designer Aaron Draplin, 36, of Draplin Design Company (DDC). The event was hosted by AIGA and 52 Ltd. Draplin is a big man and his work is even bigger. The […]
I was intrigued by a four paragraph story in The Oregonian today. Here it is, in part: Li Ning Co., China’s largest footwear and apparel maker, plans to open a Portland store in January that will be its first outlet outside Asia. Li Ning already has a research and development center in the Pearl District. […]
I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There’s so much to take in on the Web–it’s nice to see these professional communicators make non-taxing first impressions.