Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied […]
Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy: The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing.
I like to see that people are sensitive to design, but what you’re about to read is some lunacy. According to the Daily Mail, Iran may decline to participate in the Olympics next summer because the logo for the 2012 games spells “Zion.” The Iranians sent a letter to IOC president Jacques Rogge saying: “(This […]
Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company’s mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating “amazing […]
Starbucks, celebrating its 40th anniversary this year, unveiled a new logo today that brings the iconic green siren out of the circle and drops the words “Starbucks Coffee.” “Throughout the last four decades, the Siren has been there through it all,” Howard Shultz, Starbucks’ president and CEO, said. “Now, we’ve given her a small but […]
With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O’Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking. The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen […]
With the addition of University of Nebraska, the Big Ten Conference is expanding to 12 teams, a move that inspired the league to unveil a new logo to be used for all sports beginning with the 2011-12 academic year. According to ESPN, the logo was developed by Michael Bierut and Michael Gericke of Pentagram. The […]
PORTLAND–Curious designers are gathering by the dozens outside of Second Story Interactive Studios in anticipation of tonight’s AIGA studio tour. People check in and mill about, say hello to friends and at times cordially greet strangers. Robert Moss pops in as the group moves up the staircase, and I say, “Hey, you’re a writer, what […]